{"id":13571,"date":"2023-01-30T15:52:43","date_gmt":"2023-01-30T23:52:43","guid":{"rendered":"https:\/\/www.gong.io\/?page_id=13571"},"modified":"2023-12-21T17:01:20","modified_gmt":"2023-12-22T01:01:20","slug":"guides","status":"publish","type":"page","link":"https:\/\/www.gong.io\/resources\/guides\/","title":{"rendered":"Guides"},"content":{"rendered":"<block-hero active__trigger=\"mounted\" background-color=\"white\" class=\"Block HeroBlock has-content has-header has-kickerBackgroundColor image-paddingBottomNone is-default color-default pb-large pt-large image-left content-center is-h3 nth-1\" style=\"--block-background-color:var(--color-white);--block-kicker-background-color:var(--color-sky);--block-content-width:580;--block-link-icon-color:var(--color-rose);--block-image-background-color:var(--color-transparent);--block-image-background-image:url();--block-image-bleed:0;--block-image-height:326;--block-image-padding-bottom:var(--spacing-none);--block-image-padding-top:var(--spacing-large);min-height:max(var(--block-min-height, 0px), min(120vw, calc((1px * 0 \/ 2) + (50vw * 0 \/ 1800))));--block-z-index:80\" block-id=\"b864ac\" data-block=\"b864ac\">\n<div class=\"Block-background HeroBlock-background bg-white\"><\/div>\n<div class=\"Block-wrap HeroBlock-wrap\" slot=\"content\">\n<div class=\"text-left Block-header HeroBlock-header\"><p class=\"Kicker color-white Block-kicker HeroBlock-kicker\">Guides<\/p>\n<h1 class=\"h3 mt-0 Block-title HeroBlock-title\">Discover the latest insights, industry trends and expert recommendations<\/h1>\n<\/div>\n\n\n\n\n<div class=\"Block-content HeroBlock-content\">\n<block-hero-content class=\"Block HeroContentBlock pb-none pt-none\" block-id=\"b997df\" data-block=\"b997df\">\n\n<div class=\"Block-inner HeroContentBlock-inner\" slot=\"content\">\n<div class=\"Block-content HeroContentBlock-content\">\n<block-kicker class=\"Block KickerBlock\" block-id=\"b8fb6c\" data-block=\"b8fb6c\">\n\n<div class=\"Block-inner KickerBlock-inner\" slot=\"content\">\n<p class=\"Kicker color-inherit Block-kicker KickerBlock-kicker\">Featured<\/p>\n<\/div>\n<\/block-kicker>\n\n<block-hero-featured-resources class=\"Block HeroFeaturedResourcesBlock is-scrolling\" style=\"--block-items:4\" block-id=\"ca4b50\" data-block=\"ca4b50\">\n\n<div class=\"Block-inner HeroFeaturedResourcesBlock-inner\" slot=\"content\">\n<div class=\"Block-content HeroFeaturedResourcesBlock-content\">\n<block-post class=\"Block PostBlock\" block-id=\"f7c305\" data-block=\"f7c305\">\n\n<div class=\"Block-inner PostBlock-inner\" slot=\"content\">\n<div class=\"Block-post PostBlock-post\"><article id=\"post-11450\" class=\"Teaser HeroFeaturedResourceTeaser post-11450 patterns-guide type-patterns-guide status-publish has-post-thumbnail hentry category-sales-leaders category-sales-strategies tag-cold-calling tag-sales-calls tag-sales-management tag-sales-strategies\">\n\n    <a class=\"GuideTeaser-link Teaser-link HeroFeaturedResourceTeaser-link\" href=\"https:\/\/www.gong.io\/resources\/guides\/best-cold-calling-tips\/\" rel=\"bookmark\"><\/a>\n\n\t\n<div class=\"HeroFeaturedResourceTeaser-postType Teaser-postType Kicker\">\n\tGuide<\/div>\n\t<div class=\"HeroFeaturedResourceTeaser-thumbnail Teaser-thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"503\" height=\"334\" src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/01\/photo-call-calling-tips.png\" class=\"image-cover wp-post-image\" alt=\"\" srcset=\"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/01\/photo-call-calling-tips.png 503w, https:\/\/www.gong.io\/wp-content\/uploads\/2023\/01\/photo-call-calling-tips-300x199.png 300w\" sizes=\"auto, (max-width: 503px) 100vw, 503px\" \/>\t\t<\/div>\n\n\t<div class=\"GuideTeaser-content Teaser-content HeroFeaturedResourceTeaser-content\">\n\n\t\t<header class=\"GuideTeaser-header Teaser-header HeroFeaturedResourceTeaser-header\">\n\t\t\t<h3 class=\"HeroFeaturedResourceTeaser-title Teaser-title\">\n\t<a href=\"https:\/\/www.gong.io\/resources\/guides\/best-cold-calling-tips\/\" rel=\"bookmark\">\n\t\t5 Elements of successful cold calls\t<\/a>\n<\/h3>\n\t\t<\/header>\n\n\t<\/div>\n\n<\/article>\n<\/div>\n<\/div>\n<\/block-post>\n\n<block-post class=\"Block PostBlock\" block-id=\"c076c6\" data-block=\"c076c6\">\n\n<div class=\"Block-inner PostBlock-inner\" slot=\"content\">\n<div class=\"Block-post PostBlock-post\"><article id=\"post-12497\" class=\"Teaser HeroFeaturedResourceTeaser post-12497 patterns-guide type-patterns-guide status-publish has-post-thumbnail hentry category-revenue-intelligence category-sales-and-revenue-operations tag-revenue-intelligence tag-revenue-operations\">\n\n    <a class=\"GuideTeaser-link Teaser-link HeroFeaturedResourceTeaser-link\" href=\"https:\/\/www.gong.io\/resources\/guides\/what-is-revenue-intelligence\/\" rel=\"bookmark\"><\/a>\n\n\t\n<div class=\"HeroFeaturedResourceTeaser-postType Teaser-postType Kicker\">\n\tGuide<\/div>\n\t<div class=\"HeroFeaturedResourceTeaser-thumbnail Teaser-thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"397\" height=\"252\" src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/01\/photo-hands-collaborating-over-report.png\" class=\"image-cover wp-post-image\" alt=\"\" srcset=\"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/01\/photo-hands-collaborating-over-report.png 397w, https:\/\/www.gong.io\/wp-content\/uploads\/2023\/01\/photo-hands-collaborating-over-report-300x190.png 300w\" sizes=\"auto, (max-width: 397px) 100vw, 397px\" \/>\t\t<\/div>\n\n\t<div class=\"GuideTeaser-content Teaser-content HeroFeaturedResourceTeaser-content\">\n\n\t\t<header class=\"GuideTeaser-header Teaser-header HeroFeaturedResourceTeaser-header\">\n\t\t\t<h3 class=\"HeroFeaturedResourceTeaser-title Teaser-title\">\n\t<a href=\"https:\/\/www.gong.io\/resources\/guides\/what-is-revenue-intelligence\/\" rel=\"bookmark\">\n\t\tThe evolution of revenue intelligence: understanding its impact and origins\t<\/a>\n<\/h3>\n\t\t<\/header>\n\n\t<\/div>\n\n<\/article>\n<\/div>\n<\/div>\n<\/block-post>\n\n<block-post class=\"Block PostBlock\" block-id=\"e53016\" data-block=\"e53016\">\n\n<div class=\"Block-inner PostBlock-inner\" slot=\"content\">\n<div class=\"Block-post PostBlock-post\"><article id=\"post-12480\" class=\"Teaser HeroFeaturedResourceTeaser post-12480 patterns-guide type-patterns-guide status-publish has-post-thumbnail hentry category-sales-and-revenue-operations category-sales-leaders category-sales-operations tag-sales-management tag-sales-operations\">\n\n    <a class=\"GuideTeaser-link Teaser-link HeroFeaturedResourceTeaser-link\" href=\"https:\/\/www.gong.io\/resources\/guides\/unlocking-gtm-success\/\" rel=\"bookmark\"><\/a>\n\n\t\n<div class=\"HeroFeaturedResourceTeaser-postType Teaser-postType Kicker\">\n\tGuide<\/div>\n\t<div class=\"HeroFeaturedResourceTeaser-thumbnail Teaser-thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"397\" height=\"252\" src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/01\/photo-various-people-looking-in-a-direction.png\" class=\"image-cover wp-post-image\" alt=\"\" srcset=\"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/01\/photo-various-people-looking-in-a-direction.png 397w, https:\/\/www.gong.io\/wp-content\/uploads\/2023\/01\/photo-various-people-looking-in-a-direction-300x190.png 300w\" sizes=\"auto, (max-width: 397px) 100vw, 397px\" \/>\t\t<\/div>\n\n\t<div class=\"GuideTeaser-content Teaser-content HeroFeaturedResourceTeaser-content\">\n\n\t\t<header class=\"GuideTeaser-header Teaser-header HeroFeaturedResourceTeaser-header\">\n\t\t\t<h3 class=\"HeroFeaturedResourceTeaser-title Teaser-title\">\n\t<a href=\"https:\/\/www.gong.io\/resources\/guides\/unlocking-gtm-success\/\" rel=\"bookmark\">\n\t\tUnlocking Go-To-Market Success with Insight into Strategic Initiatives\t<\/a>\n<\/h3>\n\t\t<\/header>\n\n\t<\/div>\n\n<\/article>\n<\/div>\n<\/div>\n<\/block-post>\n\n<block-post class=\"Block PostBlock\" block-id=\"f754db\" data-block=\"f754db\">\n\n<div class=\"Block-inner PostBlock-inner\" slot=\"content\">\n<div class=\"Block-post PostBlock-post\"><article id=\"post-12020\" class=\"Teaser HeroFeaturedResourceTeaser post-12020 patterns-guide type-patterns-guide status-publish has-post-thumbnail hentry category-sales-forecasting tag-sales-forecasting\">\n\n    <a class=\"GuideTeaser-link Teaser-link HeroFeaturedResourceTeaser-link\" href=\"https:\/\/www.gong.io\/resources\/guides\/reality-of-forecasting-report\/\" rel=\"bookmark\"><\/a>\n\n\t\n<div class=\"HeroFeaturedResourceTeaser-postType Teaser-postType Kicker\">\n\tGuide<\/div>\n\t<div class=\"HeroFeaturedResourceTeaser-thumbnail Teaser-thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"503\" height=\"334\" src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/01\/photo-woman-with-headset-presenting.png\" class=\"image-cover wp-post-image\" alt=\"\" srcset=\"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/01\/photo-woman-with-headset-presenting.png 503w, https:\/\/www.gong.io\/wp-content\/uploads\/2023\/01\/photo-woman-with-headset-presenting-300x199.png 300w\" sizes=\"auto, (max-width: 503px) 100vw, 503px\" \/>\t\t<\/div>\n\n\t<div class=\"GuideTeaser-content Teaser-content HeroFeaturedResourceTeaser-content\">\n\n\t\t<header class=\"GuideTeaser-header Teaser-header HeroFeaturedResourceTeaser-header\">\n\t\t\t<h3 class=\"HeroFeaturedResourceTeaser-title Teaser-title\">\n\t<a href=\"https:\/\/www.gong.io\/resources\/guides\/reality-of-forecasting-report\/\" rel=\"bookmark\">\n\t\tReality of forecasting report 2022\t<\/a>\n<\/h3>\n\t\t<\/header>\n\n\t<\/div>\n\n<\/article>\n<\/div>\n<\/div>\n<\/block-post>\n\n\n<\/div>\n<\/div>\n<\/block-hero-featured-resources>\n\n\n<\/div>\n<\/div>\n<\/block-hero-content>\n\n\n<\/div>\n<\/div>\n<\/block-hero>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":3300,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-13571","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guides - Gong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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