{"id":2368,"date":"2022-11-11T17:01:35","date_gmt":"2022-11-12T01:01:35","guid":{"rendered":"https:\/\/www.gong.io\/?page_id=2368"},"modified":"2023-07-24T16:40:17","modified_gmt":"2023-07-24T23:40:17","slug":"strategic-initiatives","status":"publish","type":"page","link":"https:\/\/www.gong.io\/strategic-initiatives\/","title":{"rendered":"Strategic Initiatives"},"content":{"rendered":"<block-hero active__trigger=\"mounted\" background-color=\"purple-haze\" class=\"Block HeroBlock has-content has-header has-image is-heroAnglesBehind2 color-white pb-large pt-large image-right content-start is-h1 nth-1\" style=\"--block-background-color:var(--color-purple-haze);--block-kicker-background-color:var(--color-transparent);--block-content-width:520;--block-link-icon-color:var(--color-rose);--block-image-background-color:var(--color-transparent);--block-image-background-image:url();--block-image-bleed:60;--block-image-height:488;--block-image-padding-bottom:var(--spacing-large);--block-image-padding-top:var(--spacing-large);min-height:max(var(--block-min-height, 0px), min(120vw, calc((1px * 0 \/ 2) + (50vw * 0 \/ 1800))));--block-z-index:80\" block-id=\"e2bf9f\" data-block=\"e2bf9f\">\n<div class=\"Block-background HeroBlock-background bg-purpleHaze\"><\/div>\n<div class=\"Block-wrap HeroBlock-wrap\" slot=\"content\">\n<div class=\"text-left Block-header HeroBlock-header\"><p class=\"Kicker color-sky Block-kicker HeroBlock-kicker\"><strong>GONG FOR STRATEGIC INITIATIVES<\/strong><\/p>\n<h1 class=\"h1 mt-0 Block-title HeroBlock-title\"><strong>BET BIG.<\/strong><br><strong>AND WIN.<\/strong><\/h1>\n<p class=\"Block-subtitle HeroBlock-subtitle\">Gong\u2019s early insights into what\u2019s working \u2014 and what&#8217;s not \u2014 gives your team the confidence to take big-bet initiatives to market successfully.<\/p><\/div>\n\n\n\n\n<div class=\"Block-content HeroBlock-content\">\n<block-hero-content class=\"Block HeroContentBlock pb-none pt-none\" block-id=\"dde88a\" data-block=\"dde88a\">\n\n<div class=\"Block-inner HeroContentBlock-inner\" slot=\"content\">\n<div class=\"Block-content HeroContentBlock-content\">\n<block-hero-ctas class=\"Block HeroCtasBlock CtasBlock align-left\" block-id=\"c680c2\" data-block=\"c680c2\">\n\n<div class=\"Block-inner HeroCtasBlock-inner\" slot=\"content\">\n<div class=\"Block-content HeroCtasBlock-content\">\n<block-cta class=\"Block CtaBlock\" block-id=\"c9cb8d\" data-block=\"c9cb8d\">\n\n<div class=\"Block-inner CtaBlock-inner\" slot=\"content\">\n<a href=\"#popup_26714\" target=\"_self\" class=\"Button is-sky is-default Block-link CtaBlock-link\">Get a Demo<\/a>\n<\/div>\n<\/block-cta>\n\n\n<\/div>\n<\/div>\n<\/block-hero-ctas>\n\n\n<\/div>\n<\/div>\n<\/block-hero-content>\n\n\n<\/div><div class=\"Block-aside HeroBlock-aside\"><div><div class=\"radius-none is- Block-image HeroBlock-image\"><img decoding=\"async\" loading=\"eager\" class=\"image-contain\" src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2022\/11\/strategic_initiatives_hero.svg\" alt=\"\"><\/div>\n\n\n<\/div><\/div>\n<\/div>\n<\/block-hero>\n\n\n\n<block-section background-color=\"midnight\" id=\"scrolling-logos\" class=\"Block SectionBlock has-midnight-background is-default color-default mb-none pb-xLarge pt-large hide- z-0 nth-2\" style=\"--block-bg-color:var(--color-midnight);--block-z-index:calc(79 + 0)\" block-id=\"dc9625\" data-block=\"dc9625\">\n<div class=\"Block-background SectionBlock-background bg-midnight\"><\/div>\n<div class=\"Block-wrap SectionBlock-wrap\" slot=\"content\">\n<div class=\"Block-content SectionBlock-content\">\n<block-section-content background-color=\"transparent\" class=\"Block SectionContentBlock align-center is-default mb-small mt-none px-none py-none hide-\" style=\"max-width:1240px;--block-columns:1;--block-width:1240\" block-id=\"fed375\" data-block=\"fed375\">\n<div class=\"Block-background SectionContentBlock-background bg-transparent\"><\/div>\n<div class=\"Block-inner SectionContentBlock-inner\" slot=\"content\">\n<div class=\"Block-content SectionContentBlock-content\">\n<block-kicker class=\"Block KickerBlock text-center\" block-id=\"c72703\" data-block=\"c72703\">\n\n<div class=\"Block-inner KickerBlock-inner\" slot=\"content\">\n<p class=\"Kicker color-purple Block-kicker KickerBlock-kicker\"><strong><strong><strong><strong><strong>Some of our 4000+ Customers<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n<\/div>\n<\/block-kicker>\n\n<block-scrolling-logos active__trigger=\"mounted\" class=\"Block ScrollingLogosBlock mask-purple\" style=\"--scrolling-logos-mask-color:var(--color-purple)\" block-id=\"a6139e\" data-block=\"a6139e\">\n\n<div class=\"Block-inner ScrollingLogosBlock-inner\" slot=\"content\">\n<div class=\"Block-content ScrollingLogosBlock-content\">\n<block-logos-item class=\"Block LogosItemBlock has-size\" style=\"max-width:;--block-image:url(https:\/\/www.gong.io\/wp-content\/uploads\/2024\/06\/ADP-1.png);--ratio-height:108;--ratio-width:140\" block-id=\"df8cce\" data-block=\"df8cce\">\n\n<div class=\"Block-inner LogosItemBlock-inner\" slot=\"content\">\n<div class=\"Block-logo LogosItemBlock-logo\"><img decoding=\"async\" loading=\"eager\" class=\"image-contain\" :style='{\"aspect-ratio\":\"140 \\\/ 108\"}' src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2024\/06\/ADP-1.png\" alt=\"\" :width='140' :height='108' ratio=\"140x108\"><\/div>\n<\/div>\n<\/block-logos-item>\n\n<block-logos-item class=\"Block LogosItemBlock has-size\" style=\"max-width:;--block-image:url(https:\/\/www.gong.io\/wp-content\/uploads\/2024\/06\/Autodesk.png);--ratio-height:108;--ratio-width:328\" block-id=\"b64faa\" data-block=\"b64faa\">\n\n<div class=\"Block-inner LogosItemBlock-inner\" slot=\"content\">\n<div class=\"Block-logo LogosItemBlock-logo\"><img decoding=\"async\" loading=\"eager\" class=\"image-contain\" :style='{\"aspect-ratio\":\"328 \\\/ 108\"}' src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2024\/06\/Autodesk.png\" alt=\"\" :width='328' :height='108' ratio=\"328x108\"><\/div>\n<\/div>\n<\/block-logos-item>\n\n<block-logos-item class=\"Block LogosItemBlock has-size\" style=\"max-width:;--block-image:url(https:\/\/www.gong.io\/wp-content\/uploads\/2024\/06\/Dropbox.png);--ratio-height:109;--ratio-width:292\" block-id=\"b42c89\" data-block=\"b42c89\">\n\n<div class=\"Block-inner LogosItemBlock-inner\" slot=\"content\">\n<div class=\"Block-logo LogosItemBlock-logo\"><img decoding=\"async\" loading=\"eager\" 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style=\"max-width:;--block-image:url(https:\/\/www.gong.io\/wp-content\/uploads\/2024\/06\/Zillow.png);--ratio-height:109;--ratio-width:240\" block-id=\"ccd12f\" data-block=\"ccd12f\">\n\n<div class=\"Block-inner LogosItemBlock-inner\" slot=\"content\">\n<div class=\"Block-logo LogosItemBlock-logo\"><img decoding=\"async\" loading=\"eager\" class=\"image-contain\" :style='{\"aspect-ratio\":\"240 \\\/ 109\"}' src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2024\/06\/Zillow.png\" alt=\"\" :width='240' :height='109' ratio=\"240x109\"><\/div>\n<\/div>\n<\/block-logos-item>\n\n\n<\/div>\n<\/div>\n<\/block-scrolling-logos>\n\n\n<\/div>\n<\/div>\n<\/block-section-content>\n\n\n<\/div>\n<\/div>\n<\/block-section>\n\n\n\n<block-section background-color=\"midnight\" class=\"Block SectionBlock has-midnight-background is-zigZagBelow color-white mb-none pb-xLarge pt-none hide-mobile z-0 nth-3\" style=\"--block-bg-color:var(--color-midnight);--block-z-index:calc(78 + 0)\" block-id=\"e70984\" data-block=\"e70984\">\n<div class=\"Block-background SectionBlock-background bg-midnight\"><\/div>\n<div class=\"Block-wrap SectionBlock-wrap\" slot=\"content\">\n<div class=\"Block-content SectionBlock-content\">\n<block-section-header class=\"Block SectionHeaderBlock text-center mb-xLarge mt-none is-h2\" style=\"max-width:835px\" block-id=\"eef5d8\" data-block=\"eef5d8\">\n\n<div class=\"Block-inner SectionHeaderBlock-inner\" slot=\"content\">\n<div class=\"Block-icon SectionHeaderBlock-icon\"><img decoding=\"async\" loading=\"lazy\" :style='{\"aspect-ratio\":\"40 \\\/ 40\"}' src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2022\/11\/icon-strategic-initiatives_blue.svg\" alt=\"\"><\/div>\n\n\n\n\n\n<h2 class=\"h2 mt-0 color-inherit Block-title SectionHeaderBlock-title\">SUCCESSFUL STRATEGIC OUTCOMES<\/h2>\n<p class=\"color-inherit Block-subtitle SectionHeaderBlock-subtitle\">Strategic initiatives either move critical business metrics forward or fail. Nailing strategic goals is easier when you know how the market responds in real-time, so you can make adjustments accordingly.<\/p>\n<\/div>\n<\/block-section-header>\n\n<block-section-content background-color=\"transparent\" class=\"Block SectionContentBlock align-center is-default mb-small mt-none px-none py-none hide-\" style=\"max-width:1240px;--block-columns:1;--block-width:1240\" block-id=\"e3fae5\" data-block=\"e3fae5\">\n<div class=\"Block-background SectionContentBlock-background bg-transparent\"><\/div>\n<div class=\"Block-inner SectionContentBlock-inner\" slot=\"content\">\n<div class=\"Block-content SectionContentBlock-content\">\n<block-columns class=\"Block ColumnsBlock align-center hide-\" style=\"max-width:1240px\" block-id=\"e09e49\" data-block=\"e09e49\">\n\n<div class=\"Block-inner ColumnsBlock-inner\" slot=\"content\">\n<div class=\"Grid with-12 has-largeGaps has-normalGaps--tablet justify-left flex-start\">\n\t\n\t\t\t\t\t<div class=\"Block ColumnBlock pb-none pt-none is-4 is-12--mobile\">\n\n<div class=\"Block-content ColumnBlock-content\">\n<block-icon class=\"Block IconBlock align-left mb-xSmall mt-none icon-size-40\" style=\"height:40px;width:40px\" block-id=\"d1f0ea\" data-block=\"d1f0ea\">\n\n<div class=\"Block-inner IconBlock-inner\" slot=\"content\">\n<div class=\"Block-icon IconBlock-icon\"><img decoding=\"async\" loading=\"lazy\" :style='{\"aspect-ratio\":\"80 \\\/ 80\"}' src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2022\/11\/icon_bulb_blue.svg\" alt=\"\"><\/div>\n<\/div>\n<\/block-icon>\n\n<p class=\"font-xLarge is-xLargeSize\" style=\"max-width:1240px\">\n\n<strong>Reality: Unfiltered<\/strong>\n<\/p>\n\n<p class=\"font-large is-largeSize\" style=\"max-width:300px\">\n\nAssumptions are the kiss of death. Make the right moves using clear insights into how initiatives really land with your target market.\n<\/p>\n\n\n<\/div>\n<\/div>\n\n\t\t\t\t\t<div class=\"Block ColumnBlock pb-none pt-none is-4 is-12--mobile\">\n\n<div class=\"Block-content ColumnBlock-content\">\n<block-icon class=\"Block IconBlock align-left mb-xSmall mt-none icon-size-40\" style=\"height:40px;width:40px\" block-id=\"ec085f\" data-block=\"ec085f\">\n\n<div class=\"Block-inner IconBlock-inner\" slot=\"content\">\n<div class=\"Block-icon IconBlock-icon\"><img decoding=\"async\" loading=\"lazy\" :style='{\"aspect-ratio\":\"80 \\\/ 80\"}' src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2022\/11\/icon_scalability-blue.svg.svg\" alt=\"\"><\/div>\n<\/div>\n<\/block-icon>\n\n<p class=\"font-xLarge is-xLargeSize\" style=\"max-width:370px\">\n\n<strong>End-to-end visibility<\/strong>\n<\/p>\n\n<p class=\"font-large is-largeSize\" style=\"max-width:300px\">\n\nStop waiting an entire sales cycle for results. Know from day one whether your initiative is succeeding \u2014 or failing \u2014 and why. Course correct if necessary.\n<\/p>\n\n\n<\/div>\n<\/div>\n\n\t\t\t\t\t<div class=\"Block ColumnBlock pb-none pt-none is-4 is-12--mobile\">\n\n<div class=\"Block-content ColumnBlock-content\">\n<block-icon class=\"Block IconBlock align-left mb-xSmall mt-none icon-size-40\" style=\"height:40px;width:40px\" block-id=\"ed1a88\" data-block=\"ed1a88\">\n\n<div class=\"Block-inner IconBlock-inner\" slot=\"content\">\n<div class=\"Block-icon IconBlock-icon\"><img decoding=\"async\" loading=\"lazy\" :style='{\"aspect-ratio\":\"80 \\\/ 80\"}' src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2022\/11\/icon_mug.svg\" alt=\"\"><\/div>\n<\/div>\n<\/block-icon>\n\n<p class=\"font-xLarge is-xLargeSize\" style=\"max-width:370px\">\n\n<strong>Real-time evolution<\/strong>\n<\/p>\n\n<p class=\"font-large is-largeSize\" style=\"max-width:300px\">\n\nAnalysis after the fact just doesn\u2019t cut it. Use continuous market feedback to iterate your program in the field so your big bets pay off.\n<\/p>\n\n\n<\/div>\n<\/div>\n\n\t\t\n\t<\/div>\n<\/div>\n<\/block-columns>\n\n\n<\/div>\n<\/div>\n<\/block-section-content>\n\n\n<\/div>\n<\/div>\n<\/block-section>\n\n\n\n<block-section background-color=\"midnight\" class=\"Block SectionBlock has-midnight-background is-zigZagBelow color-white mb-none pb-xLarge pt-none hide-tablet hide-desktop z-0 has-zigZagAbove nth-4\" style=\"--block-bg-color:var(--color-midnight);--block-z-index:calc(77 + 0)\" block-id=\"d5f8ec\" data-block=\"d5f8ec\">\n<div class=\"Block-background SectionBlock-background bg-midnight\"><\/div>\n<div class=\"Block-wrap SectionBlock-wrap\" slot=\"content\">\n<div class=\"Block-content SectionBlock-content\">\n<block-section-header class=\"Block SectionHeaderBlock text-center mb-xLarge mt-none is-h2\" style=\"max-width:835px\" block-id=\"eef5d8\" data-block=\"eef5d8\">\n\n<div class=\"Block-inner SectionHeaderBlock-inner\" slot=\"content\">\n<div class=\"Block-icon SectionHeaderBlock-icon\"><img decoding=\"async\" loading=\"lazy\" :style='{\"aspect-ratio\":\"40 \\\/ 40\"}' src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2022\/11\/icon-strategic-initiatives_blue.svg\" alt=\"\"><\/div>\n\n\n\n\n\n<h2 class=\"h2 mt-0 color-inherit Block-title SectionHeaderBlock-title\">SUCCESSFUL STRATEGIC OUTCOMES<\/h2>\n<p class=\"color-inherit Block-subtitle SectionHeaderBlock-subtitle\">Strategic initiatives either move critical business metrics forward or fail. Nailing strategic goals is easier when you know how the market responds in real-time, so you can make adjustments accordingly.<\/p>\n<\/div>\n<\/block-section-header>\n\n<block-section-content background-color=\"transparent\" class=\"Block SectionContentBlock align-center is-default mb-small mt-none px-none py-none hide-\" style=\"max-width:1240px;--block-columns:1;--block-width:1240\" block-id=\"e3fae5\" data-block=\"e3fae5\">\n<div class=\"Block-background SectionContentBlock-background bg-transparent\"><\/div>\n<div class=\"Block-inner SectionContentBlock-inner\" slot=\"content\">\n<div class=\"Block-content SectionContentBlock-content\">\n<block-columns class=\"Block ColumnsBlock align-center hide-\" style=\"max-width:1240px\" block-id=\"e09e49\" data-block=\"e09e49\">\n\n<div class=\"Block-inner ColumnsBlock-inner\" slot=\"content\">\n<div class=\"Grid with-12 has-largeGaps has-normalGaps--tablet justify-left flex-start\">\n\t\n\t\t\t\t\t<div class=\"Block ColumnBlock pb-none pt-none is-4 is-12--mobile\">\n\n<div class=\"Block-content ColumnBlock-content\">\n<block-icon class=\"Block IconBlock align-center mb-xSmall mt-none icon-size-40\" style=\"height:40px;width:40px\" block-id=\"ce40a2\" data-block=\"ce40a2\">\n\n<div class=\"Block-inner IconBlock-inner\" slot=\"content\">\n<div class=\"Block-icon IconBlock-icon\"><img decoding=\"async\" loading=\"lazy\" :style='{\"aspect-ratio\":\"80 \\\/ 80\"}' src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2022\/11\/icon_bulb_blue.svg\" alt=\"\"><\/div>\n<\/div>\n<\/block-icon>\n\n<p class=\"font-xLarge is-xLargeSize text-center\" style=\"max-width:1240px\">\n\n<strong>Reality: Unfiltered<\/strong>\n<\/p>\n\n<p class=\"font-normal is-normalSize text-center\" style=\"max-width:300px\">\n\nAssumptions are the kiss of death. Make the right moves using clear insights into how initiatives really land with your target market.\n<\/p>\n\n\n<\/div>\n<\/div>\n\n\t\t\t\t\t<div class=\"Block ColumnBlock pb-none pt-none is-4 is-12--mobile\">\n\n<div class=\"Block-content ColumnBlock-content\">\n<block-icon class=\"Block IconBlock align-center mb-xSmall mt-none icon-size-40\" style=\"height:40px;width:40px\" block-id=\"e134d4\" data-block=\"e134d4\">\n\n<div class=\"Block-inner IconBlock-inner\" slot=\"content\">\n<div class=\"Block-icon IconBlock-icon\"><img decoding=\"async\" loading=\"lazy\" :style='{\"aspect-ratio\":\"80 \\\/ 80\"}' src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2022\/11\/icon_scalability-blue.svg.svg\" alt=\"\"><\/div>\n<\/div>\n<\/block-icon>\n\n<p class=\"font-xLarge is-xLargeSize text-center\" style=\"max-width:370px\">\n\n<strong>End-to-end visibility<\/strong>\n<\/p>\n\n<p class=\"font-normal is-normalSize text-center\" style=\"max-width:300px\">\n\nStop waiting an entire sales cycle for results. Know from day one whether your initiative is succeeding \u2014 or failing \u2014 and why. Course correct if necessary.\n<\/p>\n\n\n<\/div>\n<\/div>\n\n\t\t\t\t\t<div class=\"Block ColumnBlock pb-none pt-none is-4 is-12--mobile\">\n\n<div class=\"Block-content ColumnBlock-content\">\n<block-icon class=\"Block IconBlock align-center mb-xSmall mt-none icon-size-40\" style=\"height:40px;width:40px\" block-id=\"d0eaf2\" data-block=\"d0eaf2\">\n\n<div class=\"Block-inner IconBlock-inner\" slot=\"content\">\n<div class=\"Block-icon IconBlock-icon\"><img decoding=\"async\" loading=\"lazy\" :style='{\"aspect-ratio\":\"80 \\\/ 80\"}' src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2022\/11\/icon_mug.svg\" alt=\"\"><\/div>\n<\/div>\n<\/block-icon>\n\n<p class=\"font-xLarge is-xLargeSize text-center\" style=\"max-width:370px\">\n\n<strong>Real-time evolution<\/strong>\n<\/p>\n\n<p class=\"font-normal is-normalSize text-center\" style=\"max-width:300px\">\n\nAnalysis after the fact just doesn\u2019t cut it. Use continuous market feedback to iterate your program in the field so your big bets pay off.\n<\/p>\n\n\n<\/div>\n<\/div>\n\n\t\t\n\t<\/div>\n<\/div>\n<\/block-columns>\n\n\n<\/div>\n<\/div>\n<\/block-section-content>\n\n\n<\/div>\n<\/div>\n<\/block-section>\n\n\n\n<block-section background-color=\"lilac\" class=\"Block SectionBlock has-lilac-background is-zigZagBelow color-default mb-none pb-xxLarge pt-xxLarge hide- z-0 has-zigZagAbove nth-5\" style=\"--block-bg-color:var(--color-lilac);--block-z-index:calc(76 + 0)\" block-id=\"ec41ea\" data-block=\"ec41ea\">\n<div class=\"Block-background SectionBlock-background bg-lilac\"><\/div>\n<div class=\"Block-wrap SectionBlock-wrap\" slot=\"content\">\n<div class=\"Block-content SectionBlock-content\">\n<block-section-header class=\"Block SectionHeaderBlock text-center mb-xLarge mt-none is-h2\" style=\"max-width:896px\" block-id=\"efb1ea\" data-block=\"efb1ea\">\n\n<div class=\"Block-inner SectionHeaderBlock-inner\" slot=\"content\">\n<h2 class=\"h2 mt-0 color-inherit Block-title SectionHeaderBlock-title\">4 WAYS GONG PROMOTES PREDICTABLE GTM SUCCESS<\/h2>\n<p class=\"color-inherit Block-subtitle SectionHeaderBlock-subtitle\">Reality eliminates risk from the big bets you make on go-to-market initiatives.<\/p>\n<\/div>\n<\/block-section-header>\n\n<block-section-image video-mp4=\"\" loop-video=\"\" background-color=\"transparent\" class=\"Block SectionImageBlock align-center is-default mb-xxLarge mt-xxLarge px-none py-none image-right content-start is-h4\" style=\"max-width:1240px;--block-image-bleed:60;--block-image-ratio-height:408;--block-image-ratio-width:calc(608 \/ 1240 * 1240);--block-image-width:608;--block-width:1240\" block-id=\"a04afc\" data-block=\"a04afc\">\n<div class=\"Block-background SectionImageBlock-background bg-transparent\"><\/div>\n<div class=\"Block-inner SectionImageBlock-inner\" slot=\"content\">\n<div class=\"text-left Block-header SectionImageBlock-header\"><p class=\"Kicker color-midnight Block-kicker SectionImageBlock-kicker\">01<\/p>\n<h2 class=\"h4 mt-0 Block-title SectionImageBlock-title\"><strong>RUN MARATHONS IN YOUR<br>BUYERS\u2019 SHOES<\/strong><\/h2>\n<\/div>\n\n\n\n\n<div class=\"Block-content SectionImageBlock-content\">\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nMost companies say they\u2019re customer centric. You really can be. Understand your buyers\u2019 reality by learning from what they say in every experience with you. With messaging that resonates, more of them will choose you over the competition.\n<\/p>\n\n<block-logo-factoid class=\"Block LogoFactoidBlock color-black mb-small mt-none\" style=\"max-width:360px\" block-id=\"a2f903\" data-block=\"a2f903\">\n\n<div class=\"Block-inner LogoFactoidBlock-inner\" slot=\"content\">\n<div class=\"Block-logo LogoFactoidBlock-logo\"><img decoding=\"async\" loading=\"lazy\" :style='{\"aspect-ratio\":\"152 \\\/ 18\"}' src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2022\/09\/logo-edgepetrol.png\" alt=\"\" :width='152' :height='18' ratio=\"152x18\"><\/div>\n<div class=\"Block-statistic LogoFactoidBlock-statistic\">3X<\/div>\n<div class=\"Block-description LogoFactoidBlock-description\">Increase in pipeline<\/div>\n<\/div>\n<\/block-logo-factoid>\n\n\n<\/div><div class=\"Block-aside SectionImageBlock-aside\"><div class=\"radius-none Block-image SectionImageBlock-image\"><img decoding=\"async\" loading=\"lazy\" class=\"image-contain\" src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2022\/11\/product_launch.svg\" alt=\"\"><\/div>\n\n<\/div>\n<\/div>\n<\/block-section-image>\n\n<block-section-image video-mp4=\"\" loop-video=\"\" background-color=\"transparent\" class=\"Block SectionImageBlock align-center is-default mb-xxLarge mt-none px-none py-none image-left content-start is-h4\" style=\"max-width:1240px;--block-image-bleed:60;--block-image-ratio-height:408;--block-image-ratio-width:calc(608 \/ 1240 * 1240);--block-image-width:608;--block-width:1240\" block-id=\"cfffa0\" data-block=\"cfffa0\">\n<div class=\"Block-background SectionImageBlock-background bg-transparent\"><\/div>\n<div class=\"Block-inner SectionImageBlock-inner\" slot=\"content\">\n<div class=\"text-left Block-header SectionImageBlock-header\"><p class=\"Kicker color-midnight Block-kicker SectionImageBlock-kicker\">02<\/p>\n<h2 class=\"h4 mt-0 Block-title SectionImageBlock-title\"><strong>TRACK TRENDS OVER TIME TO ENSURE REINFORCEMENT IS WORKING<\/strong><\/h2>\n<\/div>\n\n\n\n\n<div class=\"Block-content SectionImageBlock-content\">\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nQuantify the results of your reinforcement efforts. Diagnose what\u2019s leading to low adoption across teams and individuals, address the problem, and then see results over time to ensure your efforts aren\u2019t wasted.\n<\/p>\n\n<block-logo-factoid class=\"Block LogoFactoidBlock color-black mb-small mt-none\" style=\"max-width:360px\" block-id=\"c9be92\" data-block=\"c9be92\">\n\n<div class=\"Block-inner LogoFactoidBlock-inner\" slot=\"content\">\n<div class=\"Block-logo LogoFactoidBlock-logo\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2022\/09\/logo-sproutsocial-long.svg\" alt=\"\"><\/div>\n<div class=\"Block-statistic LogoFactoidBlock-statistic\">40%<\/div>\n<div class=\"Block-description LogoFactoidBlock-description\">Increase in sales methodology adoption<\/div>\n<\/div>\n<\/block-logo-factoid>\n\n\n<\/div><div class=\"Block-aside SectionImageBlock-aside\"><div class=\"radius-none Block-image SectionImageBlock-image\"><img decoding=\"async\" loading=\"lazy\" class=\"image-contain\" src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2022\/11\/initiative_trends.svg\" alt=\"\"><\/div>\n\n<\/div>\n<\/div>\n<\/block-section-image>\n\n<block-section-image video-mp4=\"\" loop-video=\"\" background-color=\"transparent\" class=\"Block SectionImageBlock align-center is-default mb-xxLarge mt-none px-none py-none image-right content-start is-h4\" style=\"max-width:1240px;--block-image-bleed:60;--block-image-ratio-height:408;--block-image-ratio-width:calc(608 \/ 1240 * 1240);--block-image-width:608;--block-width:1240\" block-id=\"c67b18\" data-block=\"c67b18\">\n<div class=\"Block-background SectionImageBlock-background bg-transparent\"><\/div>\n<div class=\"Block-inner SectionImageBlock-inner\" slot=\"content\">\n<div class=\"text-left Block-header SectionImageBlock-header\"><p class=\"Kicker color-midnight Block-kicker SectionImageBlock-kicker\">03<\/p>\n<h2 class=\"h4 mt-0 Block-title SectionImageBlock-title\"><strong>TIE OUTCOMES TO OBJECTIVES AND PROVE IMPACT<\/strong><\/h2>\n<\/div>\n\n\n\n\n<div class=\"Block-content SectionImageBlock-content\">\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nTake the mystery out of hitting the goals you set. Know whether the field is adopting, and use early directional insights to iterate once your initiatives hit the market. Continuous market insights put you in control of successful outcomes.\n<\/p>\n\n<block-logo-factoid class=\"Block LogoFactoidBlock color-black mb-small mt-none\" style=\"max-width:360px\" block-id=\"dda089\" data-block=\"dda089\">\n\n<div class=\"Block-inner LogoFactoidBlock-inner\" slot=\"content\">\n<div class=\"Block-logo LogoFactoidBlock-logo\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2022\/10\/logo-genesys.svg\" alt=\"\" :width='null' :height='null' ratio=\"x\"><\/div>\n<div class=\"Block-statistic LogoFactoidBlock-statistic\">50%<\/div>\n<div class=\"Block-description LogoFactoidBlock-description\">Increase in win rate<\/div>\n<\/div>\n<\/block-logo-factoid>\n\n\n<\/div><div class=\"Block-aside SectionImageBlock-aside\"><div class=\"radius-none Block-image SectionImageBlock-image\"><img decoding=\"async\" loading=\"lazy\" class=\"image-contain\" src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2022\/11\/win_rate.svg\" alt=\"\"><\/div>\n\n<\/div>\n<\/div>\n<\/block-section-image>\n\n<block-section-image video-mp4=\"\" loop-video=\"\" background-color=\"transparent\" class=\"Block SectionImageBlock align-center is-default mb-none mt-none px-none py-none image-left content-start is-h4\" style=\"max-width:1240px;--block-image-bleed:60;--block-image-ratio-height:410;--block-image-ratio-width:calc(608 \/ 1240 * 1240);--block-image-width:608;--block-width:1240\" block-id=\"a9978d\" data-block=\"a9978d\">\n<div class=\"Block-background SectionImageBlock-background bg-transparent\"><\/div>\n<div class=\"Block-inner SectionImageBlock-inner\" slot=\"content\">\n<div class=\"text-left Block-header SectionImageBlock-header\"><p class=\"Kicker color-midnight Block-kicker SectionImageBlock-kicker\">04<\/p>\n<h2 class=\"h4 mt-0 Block-title SectionImageBlock-title\"><strong>RELY ON THE MOST ACCURATE TRACKING TECHNOLOGY IN THE INDUSTRY<\/strong><\/h2>\n<\/div>\n\n\n\n\n<div class=\"Block-content SectionImageBlock-content\">\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nGong Smart Trackers is the first user-trainable system in the industry. Unlike simple tracking tools, Smart Trackers go beyond keyword recognition by understanding the context of conversations, picking up on different ways a concept can be expressed.\n<\/p>\n\n\n<\/div><div class=\"Block-aside SectionImageBlock-aside\"><div class=\"radius-none Block-image SectionImageBlock-image\"><img decoding=\"async\" loading=\"lazy\" class=\"image-contain\" src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2022\/11\/product_pitch.svg\" alt=\"\"><\/div>\n\n<\/div>\n<\/div>\n<\/block-section-image>\n\n\n<\/div>\n<\/div>\n<\/block-section>\n\n\n\n<block-section background-color=\"white\" class=\"Block SectionBlock has-white-background is-default color-default mb-none pb-xSmall pt-xLarge hide- z-0 has-zigZagAbove nth-6\" style=\"--block-bg-color:var(--color-white);--block-z-index:calc(75 + 0)\" block-id=\"ff340c\" data-block=\"ff340c\">\n<div class=\"Block-background SectionBlock-background bg-white\"><\/div>\n<div class=\"Block-wrap SectionBlock-wrap\" slot=\"content\">\n<div class=\"Block-content SectionBlock-content\">\n<block-section-customer-quote class=\"Block SectionCustomerQuoteBlock mb-small mt-none\" block-id=\"c0aec7\" data-block=\"c0aec7\">\n\n<div class=\"Block-inner SectionCustomerQuoteBlock-inner\" slot=\"content\">\n<div class=\"Block-imageContainer SectionCustomerQuoteBlock-imageContainer\"><div class=\"Block-image SectionCustomerQuoteBlock-image\"><img decoding=\"async\" loading=\"lazy\" class=\"image-contain\" :style='{\"aspect-ratio\":\"361 \\\/ 408\"}' src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/02\/brittany-nicholas-genesys-cropped.png\" alt=\"\" :width='361' :height='408' ratio=\"361x408\"><\/div><\/div>\n<div class=\"Block-quoteContainer SectionCustomerQuoteBlock-quoteContainer\"><div class=\"Block-logo SectionCustomerQuoteBlock-logo\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2022\/10\/logo-genesys.svg\" alt=\"\" :width='null' :height='null' ratio=\"x\"><\/div>\n<div class=\"Block-quote SectionCustomerQuoteBlock-quote\">We\u2019ve enhanced our talk tracks on new strategic initiatives by hearing how the top AEs at our company talk through scenarios. It\u2019s super helpful to learn and share with each other to perfect our craft.<\/div>\n<div class=\"Block-citation SectionCustomerQuoteBlock-citation\"><div class=\"Block-name SectionCustomerQuoteBlock-name\">Brittany Nicholas<\/div>\n<div class=\"Block-title SectionCustomerQuoteBlock-title\">Velocity Sales Manager<\/div><\/div><\/div>\n<\/div>\n<\/block-section-customer-quote>\n\n\n<\/div>\n<\/div>\n<\/block-section>\n\n\n\n<block-section background-color=\"white\" class=\"Block SectionBlock has-white-background is-default color-default mb-none pb-large pt-small hide- z-0 nth-7\" style=\"--block-bg-color:var(--color-white);--block-z-index:calc(74 + 0)\" block-id=\"fb73c9\" data-block=\"fb73c9\">\n<div class=\"Block-background SectionBlock-background bg-white\"><\/div>\n<div class=\"Block-wrap SectionBlock-wrap\" slot=\"content\">\n<div class=\"Block-content SectionBlock-content\">\n<block-section-image video-mp4=\"\" loop-video=\"\" background-color=\"transparent\" class=\"Block SectionImageBlock align-center is-default mb-small mt-none px-none py-none image-right content-start is-h2\" style=\"max-width:1240px;--block-image-bleed:0;--block-image-ratio-height:454;--block-image-ratio-width:calc(608 \/ 1240 * 1240);--block-image-width:608;--block-width:1240\" block-id=\"b55a5e\" data-block=\"b55a5e\">\n<div class=\"Block-background SectionImageBlock-background bg-transparent\"><\/div>\n<div class=\"Block-inner SectionImageBlock-inner\" slot=\"content\">\n<div class=\"text-left Block-header SectionImageBlock-header\">\n<h2 class=\"h2 mt-0 Block-title SectionImageBlock-title\">SEE WHICH OF YOUR INITIATIVES WILL SUCCEED<\/h2>\n<p class=\"Block-subtitle SectionImageBlock-subtitle\">Gong for Strategic Initiatives tells the real story behind what\u2019s happening in the field. See for yourself.<\/p><\/div>\n\n\n\n\n<div class=\"Block-content SectionImageBlock-content\">\n<block-ctas class=\"Block CtasBlock align-left\" block-id=\"fb8152\" data-block=\"fb8152\">\n\n<div class=\"Block-inner CtasBlock-inner\" slot=\"content\">\n<div class=\"Block-content CtasBlock-content\">\n<block-cta class=\"Block CtaBlock\" block-id=\"cec520\" data-block=\"cec520\">\n\n<div class=\"Block-inner CtaBlock-inner\" slot=\"content\">\n<a href=\"https:\/\/gong.storylane.io\/demo\/tx7icursbist\" target=\"_self\" rel=\"noopener\" class=\"Button is-violet is-default Block-link CtaBlock-link\">Start product tour<\/a>\n<\/div>\n<\/block-cta>\n\n\n<\/div>\n<\/div>\n<\/block-ctas>\n\n\n<\/div><div class=\"Block-aside SectionImageBlock-aside\"><div class=\"radius-none Block-image SectionImageBlock-image\"><img decoding=\"async\" loading=\"lazy\" class=\"image-contain\" :style='{\"aspect-ratio\":\"1290 \\\/ 908\"}' src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2022\/11\/strategic-initiatives-tour.webp\" alt=\"\" :width='1290' :height='908' ratio=\"1290x908\"><\/div>\n\n<\/div>\n<\/div>\n<\/block-section-image>\n\n\n<\/div>\n<\/div>\n<\/block-section>\n\n\n\n<block-footer-cta class=\"Block FooterCtaBlock color-default\" style=\"--block-footer-shape-color:var(--color-lavender);--block-footer-image-height:641px;--block-footer-image-width:1139px\" block-id=\"b4a3e6\" data-block=\"b4a3e6\">\n\n<div class=\"Block-wrap FooterCtaBlock-wrap\" slot=\"content\">\n<div class=\"Block-image FooterCtaBlock-image\"><img decoding=\"async\" loading=\"lazy\" class=\"image-contain\" :style='{\"aspect-ratio\":\"1139 \\\/ 641\"}' src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2022\/10\/careers-illustration.webp\" alt=\"\" :width='1139' :height='641' ratio=\"1139x641\"><\/div><div class=\"Block-content FooterCtaBlock-content\">\n<block-header class=\"Block HeaderBlock mb-small mt-none is-h2\" style=\"max-width:530px\" block-id=\"b73f39\" data-block=\"b73f39\">\n\n<div class=\"Block-inner HeaderBlock-inner\" slot=\"content\">\n<h2 class=\"h2 mt-0 color-inherit Block-title HeaderBlock-title\">READY TO MAKE YOUR BIG BETS WILDLY SUCCESSFUL?<\/h2>\n<\/div>\n<\/block-header>\n\n<block-ctas class=\"Block CtasBlock align-left\" block-id=\"fb8152\" data-block=\"fb8152\">\n\n<div class=\"Block-inner CtasBlock-inner\" slot=\"content\">\n<div class=\"Block-content CtasBlock-content\">\n<block-cta class=\"Block CtaBlock\" block-id=\"a1c2d7\" data-block=\"a1c2d7\">\n\n<div class=\"Block-inner CtaBlock-inner\" slot=\"content\">\n<a href=\"#popup_26714\" target=\"_self\" class=\"Button is-violet is-default Block-link CtaBlock-link\">Get a Demo<\/a>\n<\/div>\n<\/block-cta>\n\n\n<\/div>\n<\/div>\n<\/block-ctas>\n\n\n<\/div>\n<\/div>\n<\/block-footer-cta>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":134,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2368","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gong for Strategic Initiatives - Bet Big. 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