{"id":44915,"date":"2023-11-10T09:25:02","date_gmt":"2023-11-10T17:25:02","guid":{"rendered":"https:\/\/www.gong.io\/?post_type=patterns-case-study&#038;p=44915"},"modified":"2025-02-05T10:41:13","modified_gmt":"2025-02-05T18:41:13","slug":"the-future-of-fintech-nasdaq-uses-gong-to-make-bullish-bets","status":"publish","type":"patterns-case-study","link":"https:\/\/www.gong.io\/case-studies\/the-future-of-fintech-nasdaq-uses-gong-to-make-bullish-bets\/","title":{"rendered":"The future of Fintech: Nasdaq uses Gong to make bullish bets"},"content":{"rendered":"<block-case-study-hero class=\"Block CaseStudyHeroBlock\" block-id=\"ecd7eb\" data-block=\"ecd7eb\">\n\n<div class=\"Block-wrap CaseStudyHeroBlock-wrap\" slot=\"content\">\n<div class=\"Block-content CaseStudyHeroBlock-content\">\n<block-case-study-hero-title class=\"Block CaseStudyHeroTitleBlock\" block-id=\"ebf189\" data-block=\"ebf189\">\n\n<div class=\"Block-inner CaseStudyHeroTitleBlock-inner\" slot=\"content\">\n<h1 class=\"h3 font-inter Block-header CaseStudyHeroTitleBlock-header\"><\/h1>\n<\/div>\n<\/block-case-study-hero-title>\n\n<block-case-study-hero-content class=\"Block CaseStudyHeroContentBlock text-center--mobile font-inter\" block-id=\"dd9b55\" data-block=\"dd9b55\">\n\n<div class=\"Block-inner CaseStudyHeroContentBlock-inner\" slot=\"content\">\n<div class=\"Block-content CaseStudyHeroContentBlock-content\">\n<block-title class=\"Block TitleBlock color-violet is-h6\" style=\"max-width:1240px;--block-icon-size:32px\" block-id=\"a57f50\" data-block=\"a57f50\">\n\n<div class=\"Block-inner TitleBlock-inner\" slot=\"content\">\n<div class=\"ratio-1x1 Block-icon TitleBlock-icon\"><\/div>\n\n\n<h2 class=\"my-0 h6 font-inter Block-title TitleBlock-title\">The challenge<\/h2>\n<\/div>\n<\/block-title>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nBefore gong, nasdaq leaders had narrow visibility into what was happening across their business, and were in search of a way to access data to make better-informed decisions. Forecasting was difficult, and there wasn&#8217;t a consistent way for managers to give reps feedback, so coaching was time-consuming.\n<\/p>\n\n<block-title class=\"Block TitleBlock color-violet is-h6\" style=\"max-width:1240px;--block-icon-size:32px\" block-id=\"edd9bb\" data-block=\"edd9bb\">\n\n<div class=\"Block-inner TitleBlock-inner\" slot=\"content\">\n<div class=\"ratio-1x1 Block-icon TitleBlock-icon\"><\/div>\n\n\n<h2 class=\"my-0 h6 font-inter Block-title TitleBlock-title\">The outcome<\/h2>\n<\/div>\n<\/block-title>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nWith gong, nasdaq now uses a single platform to make data-driven decisions, forecast accurately, and provide effective coaching. They&#8217;ve created efficiencies across teams, bringing the voice of the customer into everything they do, ultimately driving better business results for both nasdaq and its thousands of customers globally.\n<\/p>\n\n\n<\/div>\n<\/div>\n<\/block-case-study-hero-content>\n\n<block-case-study-hero-facts class=\"Block CaseStudyHeroFactsBlock\" block-id=\"de7909\" data-block=\"de7909\">\n\n<div class=\"Block-inner CaseStudyHeroFactsBlock-inner\" slot=\"content\">\n<div class=\"Block-factImageGroup CaseStudyHeroFactsBlock-factImageGroup\"><div class=\"Block-image CaseStudyHeroFactsBlock-image\">\n<img decoding=\"async\" src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/1562233750408.jpeg\" class=\"thumbnail\">\n\n<!-- make sure we have a logo -->\n\n\t<img decoding=\"async\" src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/Screenshot_2023-11-10_at_9.24.30_AM-removebg-preview.png\" class=\"logo\" alt=\"\">\n\n\n\n<\/div>\n<a href=\"https:\/\/youtu.be\/YoN15sxG-ac\" target=\"_self\" rel=\"noopener\" class=\"Block-factLink CaseStudyHeroFactsBlock-factLink\"><\/a><\/div>\n\n<div class=\"Block-info CaseStudyHeroFactsBlock-info\"><div><p class=\"Kicker color-lavender Block-label CaseStudyHeroFactsBlock-label\">Headquarters<\/p>\n<p class=\"Block-description CaseStudyHeroFactsBlock-description\">New York, New York<\/p><\/div>\n<div><p class=\"Kicker color-lavender Block-label CaseStudyHeroFactsBlock-label\">founded<\/p>\n<p class=\"Block-description CaseStudyHeroFactsBlock-description\">1971<\/p><\/div>\n<div><p class=\"Kicker color-lavender Block-label CaseStudyHeroFactsBlock-label\">company size<\/p>\n<p class=\"Block-description CaseStudyHeroFactsBlock-description\">5,000+<\/p><\/div>\n<div><p class=\"Kicker color-lavender Block-label CaseStudyHeroFactsBlock-label\">industry<\/p>\n<p class=\"Block-description CaseStudyHeroFactsBlock-description\">Financial Services<\/p><\/div><\/div>\n<\/div>\n<\/block-case-study-hero-facts>\n\n\n<\/div>\n<\/div>\n<\/block-case-study-hero>\n\n\n\n<block-case-study-content class=\"Block CaseStudyContentBlock pt-large pb-large pb-small--mobile pt-small--mobile\" block-id=\"faae66\" data-block=\"faae66\">\n\n<div class=\"Block-wrap CaseStudyContentBlock-wrap\" slot=\"content\">\n<div class=\"Block-content CaseStudyContentBlock-content\">\n<block-embed class=\"Block EmbedBlock mb-small mt-none has-ratio\" style=\"max-width:1240px;--block-ratio-height:281;--block-ratio-width:500\" block-id=\"be71df\" data-block=\"be71df\">\n\n<div class=\"Block-inner EmbedBlock-inner\" slot=\"content\">\n<figure class=\"alignleft wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The future of fintech: NASDAQ uses Gong to make bullish bets\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YoN15sxG-ac?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/block-embed>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nSitting at the intersection of technology and financial markets, Nasdaq is in a league all its own.\u00a0\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nIt\u2019s one of the three most-followed stock market indices in the United States, with more than 5,000 employees distributed across the globe, and more than 4,000 of the world\u2019s most innovative companies listed on its exchange. But its corporate services are lesser known to the public. Those services focus on helping more than 10,000 companies with investor relations and environmental, social and governance (ESG) frameworks.\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\n\u201cHistorically, Nasdaq was much more of a product company,\u201d said Jeff Thomas, EVP of Nasdaq\u2019s Corporate Platforms Group. \u201cWe&#8217;re transitioning into a more customer-centric company that better understands our clients&#8217; challenges and can serve their needs.\u201d\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nTo achieve a more customer-centric culture and drive growth, Nasdaq needed a solution that would both improve organizational effectiveness and surface customer insights quickly. With Gong\u2019s proprietary AI, the team leveraged customer interactions to create more predictable pipeline strategies and ultimately close more deals across their varied product portfolio.\n<\/p>\n\n<block-title class=\"Block TitleBlock is-h2\" style=\"max-width:1240px;--block-icon-size:32px\" block-id=\"e4e849\" data-block=\"e4e849\">\n\n<div class=\"Block-inner TitleBlock-inner\" slot=\"content\">\n<div class=\"ratio-1x1 Block-icon TitleBlock-icon\"><\/div>\n\n\n<h2 class=\"my-0 h2 Block-title TitleBlock-title\">Rally your productivity using customer insights<\/h2>\n<\/div>\n<\/block-title>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nJeff Thomas and Chris Cordani, VP of Sales, led the strategic shift to better-informed, customer-focused decisions.\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nBefore adopting Gong, their teams relied on opinionated and partial data in the CRM, and often made assumptions that negatively affected their business decisions.&nbsp;\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\n<em>\u201cBefore Gong, we relied on what our reps told us. It was like a game of telephone. Reps would repeat what they <\/em><em>thought<\/em><em> they heard from a customer, and they would write notes in our CRM. Today, we identify sound bites and share them across the team, making sure everybody&#8217;s on the same page and able to optimize for exactly what customers ask for. That helps us with our business efficiency.\u201d ~ Jeff Thomas<\/em>\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\n<strong>Gong\u2019s ability to understand customer interactions means it captures accurate information, surfaces insights gleaned from that information, and makes it accessible to everyone. The revenue team understands what works and the product team innovates with customers\u2019 needs first.<\/strong><strong><em>&nbsp;<\/em><\/strong>\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\n<em>\u201cYou&#8217;ve got the client success team. You&#8217;ve got the new sales team. You&#8217;ve got the product team. Who&#8217;s at the center? <\/em><em>The client.<\/em><em> Now you&#8217;ve got technology like Gong stitching it all together, resulting in more informed decision making.\u201d -Chris Cordani<\/em>\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\n<strong>The ability to share Gong\u2019s insights has had a profound influence on business decisions and growth. <\/strong>\u201cIt&#8217;s really helped the customer voice become paramount in our decision making,\u201d said Cordani. \u201cWe have thousands of different clients around the world with different needs. Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity.&#8221;\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nIn an economic downturn, a new emphasis on both informed decision making and productivity have taken center stage. Nasdaq now uses Gong\u2019s Smart Trackers so leaders get specific, real-time alerts about trends in their most important strategic initiatives, a far cry from the previously inefficient requests to join calls. And managers now have a consistent way to give reps feedback.<br><br><em>\u201c<\/em><em>Gong is a powerful solution that helps me develop my team to be more successful in a challenging market.\u201d -Chris Cordani&nbsp;<\/em>\n<\/p>\n\n<block-title class=\"Block TitleBlock is-h2\" style=\"max-width:1240px;--block-icon-size:32px\" block-id=\"daa55b\" data-block=\"daa55b\">\n\n<div class=\"Block-inner TitleBlock-inner\" slot=\"content\">\n<div class=\"ratio-1x1 Block-icon TitleBlock-icon\"><\/div>\n\n\n<h2 class=\"my-0 h2 Block-title TitleBlock-title\">Create reliable forecasts in an evolving market<\/h2>\n<\/div>\n<\/block-title>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nWithout accurate data, forecasting for a global team was a high-stakes chore. Gong\u2019s AI engine now captures Nasdaq&#8217;s customer interaction data.<strong> Then, based on the industry\u2019s most comprehensive dataset of sales interactions, Gong analyzes Nasdaq\u2019s data and provides insights so the team can craft more accurate forecasts.<\/strong> That\u2019s a <em>critical<\/em> capability in today\u2019s fluctuating market. \u201cGong gives me more confidence in the forecast we put forward on a monthly and quarterly basis,\u201d said Thomas. \u201cGong gives me that peace of mind.\u201d\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nA confident, data-backed forecast helps internal stakeholders take action using Gong\u2019s smart guidance, and having Gong automatically update customer insights in real time makes all the difference. \u201cAs someone leading a global business with sellers around the world, Gong helps me control the message we put into the market and the value we create for our clients in an effective way,\u201d said Thomas.\n<\/p>\n\n<block-title class=\"Block TitleBlock is-h2\" style=\"max-width:1240px;--block-icon-size:32px\" block-id=\"eca527\" data-block=\"eca527\">\n\n<div class=\"Block-inner TitleBlock-inner\" slot=\"content\">\n<div class=\"ratio-1x1 Block-icon TitleBlock-icon\"><\/div>\n\n\n<h2 class=\"my-0 h2 Block-title TitleBlock-title\">Nasdaq thrives with Gong&#8217;s AI-driven insights<\/h2>\n<\/div>\n<\/block-title>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nAs a platform, Gong brings <em>layers<\/em> of value to Nasdaq.\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nSince it adopted Gong, Nasdaq has ramped its inter- and intra-team alignment by sharing critical insights across global teams \u2014 from the revenue organization to product development. Those teams now have access to the AI-backed data insights they need to make purpose-driven decisions, forecast accurately, and coach and train reps to close deals faster.&nbsp;\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\n<strong>This improvement in their teams\u2019 efficiency has resulted in stronger revenue growth. <\/strong>\u201c<strong>Gong has really changed the way we run our sales team<\/strong>,\u201d says Thomas. \u201cIt helps us understand what works and where we can improve, and really helps our reps level-up faster.\u201d\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nAs they continue their customer-centric journey, Nasdaq is focused on delivering better solutions to clients. \u201cWe\u2019re able to challenge ourselves to be better partners and to write a better future for everyone,\u201d said Cordani.\n<\/p>\n\n\n<\/div><div class=\"Block-cta CaseStudyContentBlock-cta\"><a class=\"Button\" href=\"\/case-studies\/\">Back to All Stories<\/a><\/div>\n<div class=\"Block-requestDemo CaseStudyContentBlock-requestDemo\"><div class=\"tile text-center\">\n\t<h3>Have questions or want a custom demo?<\/h3>\n\n\t<p>We&#8217;re here to help! Click the button below and we&#8217;ll be in touch.<\/p>\n\n\t<a href=\"#popup_26714\" class=\"Button is-yellow is-default\">Request demo<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/block-case-study-content>\n\n\n\n<block-case-study-footer class=\"Block CaseStudyFooterBlock\" block-id=\"ca75c9\" data-block=\"ca75c9\">\n\n<div class=\"Block-wrap CaseStudyFooterBlock-wrap\" slot=\"content\">\n<div class=\"Block-content CaseStudyFooterBlock-content\">\n<block-case-study-footer-title class=\"Block CaseStudyFooterTitleBlock\" block-id=\"bf2975\" data-block=\"bf2975\">\n\n<div class=\"Block-inner CaseStudyFooterTitleBlock-inner\" slot=\"content\">\n<div class=\"h2 text-center Block-title CaseStudyFooterTitleBlock-title\">Keep exploring stories like this one<\/div>\n<\/div>\n<\/block-case-study-footer-title>\n\n<block-related-case-studies :equalize-heights='[\".RelatedCaseStudiesBlock-content &#62; .Block &#62; .Block-inner &#62; .PostBlock-post article\"]' class=\"Block RelatedCaseStudiesBlock\" block-id=\"b98513\" data-block=\"b98513\">\n\n<div class=\"Block-inner RelatedCaseStudiesBlock-inner\" slot=\"content\">\n<div class=\"Block-content RelatedCaseStudiesBlock-content\">\n<block-post class=\"Block PostBlock\" block-id=\"b5fc0f\" data-block=\"b5fc0f\">\n\n<div class=\"Block-inner PostBlock-inner\" slot=\"content\">\n<div class=\"Block-post PostBlock-post\"><article id=\"post-54601\" class=\"CaseStudyTeaser Teaser post-54601 patterns-case-study type-patterns-case-study status-publish has-post-thumbnail hentry patterns-cs-company-size-small-business patterns-cs-use-case-deal-execution patterns-cs-use-case-engage patterns-cs-use-case-forecast patterns-cs-region-europe-middle-east-africa patterns-cs-region-north-america patterns-cs-industry-software\">\n\n    <a class=\"CaseStudyTeaser-link Teaser-link\" href=\"https:\/\/www.gong.io\/case-studies\/alignment-across-revops-and-reps-brings-frontify-a-30-increase-in-lead-conversion\/\" rel=\"bookmark\"><\/a>\n\n    <div class=\"CaseStudyTeaser-thumbnail Teaser-thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"959\" height=\"720\" src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2024\/08\/1718271015599.jpeg\" class=\"image-cover wp-post-image\" alt=\"\" srcset=\"https:\/\/www.gong.io\/wp-content\/uploads\/2024\/08\/1718271015599.jpeg 959w, https:\/\/www.gong.io\/wp-content\/uploads\/2024\/08\/1718271015599-300x225.jpeg 300w, https:\/\/www.gong.io\/wp-content\/uploads\/2024\/08\/1718271015599-768x577.jpeg 768w\" sizes=\"auto, (max-width: 959px) 100vw, 959px\" \/>\t\t\t\t<div class=\"CaseStudyTeaser-logo Teaser-logo\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2024\/08\/Screenshot_2024-08-20_at_1.42.07_PM-removebg-preview.png\">\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"CaseStudyTeaser-content Teaser-content\">\n\n\t\t<header class=\"CaseStudyTeaser-header Teaser-header\">\n\t\t\t<h3 class=\"CaseStudyTeaser-title Teaser-title\">\n\t<a href=\"https:\/\/www.gong.io\/case-studies\/alignment-across-revops-and-reps-brings-frontify-a-30-increase-in-lead-conversion\/\" rel=\"bookmark\">\n\t\tAlignment across RevOps and reps brings Frontify a 30% increase in lead conversion\t<\/a>\n<\/h3>\n\t\t<\/header>\n\n\t\t<ul class=\"CaseStudyTeaser-terms Teaser-terms\">\n\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-company-size\/small-business\/\">Small Business<\/a><\/li>\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-use-case\/deal-execution\/\">Deal Execution<\/a><\/li>\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-use-case\/engage\/\">Engage<\/a><\/li>\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-use-case\/forecast\/\">Forecast<\/a><\/li>\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-region\/europe-middle-east-africa\/\">Europe\/Middle East\/Africa<\/a><\/li>\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-region\/north-america\/\">North America<\/a><\/li>\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-industry\/software\/\">Software<\/a><\/li>\n\n<\/ul>\n\n\n\t\t<div class=\"CaseStudyTeaser-icon Teaser-icon\"><\/div>\n\n\t<\/div>\n\n<\/article>\n<\/div>\n<\/div>\n<\/block-post>\n\n<block-post class=\"Block PostBlock\" block-id=\"da4b92\" data-block=\"da4b92\">\n\n<div class=\"Block-inner PostBlock-inner\" slot=\"content\">\n<div class=\"Block-post PostBlock-post\"><article id=\"post-11573\" class=\"CaseStudyTeaser Teaser post-11573 patterns-case-study type-patterns-case-study status-publish has-post-thumbnail hentry patterns-cs-company-size-small-business patterns-cs-use-case-coaching patterns-cs-use-case-deal-execution patterns-cs-region-global patterns-cs-industry-software\">\n\n    <a class=\"CaseStudyTeaser-link Teaser-link\" href=\"https:\/\/www.gong.io\/case-studies\/how-gong-helps-babbels-multilingual-sales-team-achieve-their-goals\/\" rel=\"bookmark\"><\/a>\n\n    <div class=\"CaseStudyTeaser-thumbnail Teaser-thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"523\" src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/01\/babbel-nyc-office.webp\" class=\"image-cover wp-post-image\" alt=\"\" srcset=\"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/01\/babbel-nyc-office.webp 1000w, https:\/\/www.gong.io\/wp-content\/uploads\/2023\/01\/babbel-nyc-office-300x157.webp 300w, https:\/\/www.gong.io\/wp-content\/uploads\/2023\/01\/babbel-nyc-office-768x402.webp 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t<div class=\"CaseStudyTeaser-logo Teaser-logo\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/01\/babbel-logo-color.png\">\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"CaseStudyTeaser-content Teaser-content\">\n\n\t\t<header class=\"CaseStudyTeaser-header Teaser-header\">\n\t\t\t<h3 class=\"CaseStudyTeaser-title Teaser-title\">\n\t<a href=\"https:\/\/www.gong.io\/case-studies\/how-gong-helps-babbels-multilingual-sales-team-achieve-their-goals\/\" rel=\"bookmark\">\n\t\tHow Gong Helps Babbel&#8217;s Multilingual Sales Team Achieve Their Goals\t<\/a>\n<\/h3>\n\t\t<\/header>\n\n\t\t<ul class=\"CaseStudyTeaser-terms Teaser-terms\">\n\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-company-size\/small-business\/\">Small Business<\/a><\/li>\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-use-case\/coaching\/\">Coaching<\/a><\/li>\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-use-case\/deal-execution\/\">Deal Execution<\/a><\/li>\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-region\/global\/\">Global<\/a><\/li>\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-industry\/software\/\">Software<\/a><\/li>\n\n<\/ul>\n\n\n\t\t<div class=\"CaseStudyTeaser-icon Teaser-icon\"><\/div>\n\n\t<\/div>\n\n<\/article>\n<\/div>\n<\/div>\n<\/block-post>\n\n<block-post class=\"Block PostBlock\" block-id=\"b8307b\" data-block=\"b8307b\">\n\n<div class=\"Block-inner PostBlock-inner\" slot=\"content\">\n<div class=\"Block-post PostBlock-post\"><article id=\"post-45155\" class=\"CaseStudyTeaser Teaser post-45155 patterns-case-study type-patterns-case-study status-publish has-post-thumbnail hentry patterns-cs-company-size-enterprise patterns-cs-use-case-coaching patterns-cs-region-north-america patterns-cs-industry-software\">\n\n    <a class=\"CaseStudyTeaser-link Teaser-link\" href=\"https:\/\/www.gong.io\/case-studies\/how-gong-enables-sales-leaders-at-goto-to-coach-at-scale\/\" rel=\"bookmark\"><\/a>\n\n    <div class=\"CaseStudyTeaser-thumbnail Teaser-thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"836\" src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/Accordion-Tab-1.png\" class=\"image-cover wp-post-image\" alt=\"\" srcset=\"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/Accordion-Tab-1.png 1110w, https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/Accordion-Tab-1-300x226.png 300w, https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/Accordion-Tab-1-1024x771.png 1024w, https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/Accordion-Tab-1-768x578.png 768w\" sizes=\"auto, (max-width: 1110px) 100vw, 1110px\" \/>\t\t\t\t<div class=\"CaseStudyTeaser-logo Teaser-logo\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/Screenshot_2023-11-21_at_6.42.56_PM-removebg-preview.png\">\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"CaseStudyTeaser-content Teaser-content\">\n\n\t\t<header class=\"CaseStudyTeaser-header Teaser-header\">\n\t\t\t<h3 class=\"CaseStudyTeaser-title Teaser-title\">\n\t<a href=\"https:\/\/www.gong.io\/case-studies\/how-gong-enables-sales-leaders-at-goto-to-coach-at-scale\/\" rel=\"bookmark\">\n\t\tHow Gong enables sales leaders at GoTo to coach at scale\t<\/a>\n<\/h3>\n\t\t<\/header>\n\n\t\t<ul class=\"CaseStudyTeaser-terms Teaser-terms\">\n\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-company-size\/enterprise\/\">Enterprise<\/a><\/li>\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-use-case\/coaching\/\">Coaching<\/a><\/li>\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-region\/north-america\/\">North America<\/a><\/li>\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-industry\/software\/\">Software<\/a><\/li>\n\n<\/ul>\n\n\n\t\t<div class=\"CaseStudyTeaser-icon Teaser-icon\"><\/div>\n\n\t<\/div>\n\n<\/article>\n<\/div>\n<\/div>\n<\/block-post>\n\n\n<\/div>\n<\/div>\n<\/block-related-case-studies>\n\n\n<\/div>\n<\/div>\n<\/block-case-study-footer>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":44917,"parent":0,"template":"","categories":[],"patterns-cs-company-size":[7],"patterns-cs-use-case":[15,28],"patterns-cs-region":[147],"patterns-cs-industry":[201],"class_list":["post-44915","patterns-case-study","type-patterns-case-study","status-publish","has-post-thumbnail","hentry","patterns-cs-company-size-enterprise","patterns-cs-use-case-coaching","patterns-cs-use-case-deal-execution","patterns-cs-region-global","patterns-cs-industry-financial-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The future of Fintech: Nasdaq uses Gong to make bullish bets - Gong<\/title>\n<meta name=\"description\" content=\"Stock market index Nasdaq wanted to transform its organizational effectiveness and forecasting abilities, and build a more customer-centric approach to product innovation. Using Gong, it\u2019s now creating data-driven alignment across teams, so it can consistently deliver the products and solutions its technology-first customers demand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gong.io\/case-studies\/the-future-of-fintech-nasdaq-uses-gong-to-make-bullish-bets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The future of Fintech: Nasdaq uses Gong to make bullish bets - Gong\" \/>\n<meta property=\"og:description\" content=\"Stock market index Nasdaq wanted to transform its organizational effectiveness and forecasting abilities, and build a more customer-centric approach to product innovation. Using Gong, it\u2019s now creating data-driven alignment across teams, so it can consistently deliver the products and solutions its technology-first customers demand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gong.io\/case-studies\/the-future-of-fintech-nasdaq-uses-gong-to-make-bullish-bets\/\" \/>\n<meta property=\"og:site_name\" content=\"Gong\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/gong-io\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-05T18:41:13+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/live-gong-io.pantheonsite.io\/wp-content\/uploads\/2023\/11\/1562233750408.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@flickerbox\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gong.io\/case-studies\/the-future-of-fintech-nasdaq-uses-gong-to-make-bullish-bets\/\",\"url\":\"https:\/\/www.gong.io\/case-studies\/the-future-of-fintech-nasdaq-uses-gong-to-make-bullish-bets\/\",\"name\":\"The future of Fintech: Nasdaq uses Gong to make bullish bets - Gong\",\"isPartOf\":{\"@id\":\"https:\/\/www.gong.io\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.gong.io\/case-studies\/the-future-of-fintech-nasdaq-uses-gong-to-make-bullish-bets\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.gong.io\/case-studies\/the-future-of-fintech-nasdaq-uses-gong-to-make-bullish-bets\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/1562233750408.jpeg\",\"datePublished\":\"2023-11-10T17:25:02+00:00\",\"dateModified\":\"2025-02-05T18:41:13+00:00\",\"description\":\"Stock market index Nasdaq wanted to transform its organizational effectiveness and forecasting abilities, and build a more customer-centric approach to product innovation. Using Gong, it\u2019s now creating data-driven alignment across teams, so it can consistently deliver the products and solutions its technology-first customers demand.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.gong.io\/case-studies\/the-future-of-fintech-nasdaq-uses-gong-to-make-bullish-bets\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.gong.io\/case-studies\/the-future-of-fintech-nasdaq-uses-gong-to-make-bullish-bets\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gong.io\/case-studies\/the-future-of-fintech-nasdaq-uses-gong-to-make-bullish-bets\/#primaryimage\",\"url\":\"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/1562233750408.jpeg\",\"contentUrl\":\"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/1562233750408.jpeg\",\"width\":900,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.gong.io\/case-studies\/the-future-of-fintech-nasdaq-uses-gong-to-make-bullish-bets\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.gong.io\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\/\/www.gong.io\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The future of Fintech: Nasdaq uses Gong to make bullish bets\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gong.io\/#website\",\"url\":\"https:\/\/www.gong.io\/\",\"name\":\"Gong\",\"description\":\"Revenue Intelligence Platform\",\"publisher\":{\"@id\":\"https:\/\/www.gong.io\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gong.io\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.gong.io\/#organization\",\"name\":\"Gong\",\"url\":\"https:\/\/www.gong.io\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gong.io\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/02\/gong-logo.png\",\"contentUrl\":\"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/02\/gong-logo.png\",\"width\":513,\"height\":512,\"caption\":\"Gong\"},\"image\":{\"@id\":\"https:\/\/www.gong.io\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/flickerbox\/\",\"https:\/\/x.com\/flickerbox\",\"https:\/\/instagram.com\/flickerboxinc\/\",\"https:\/\/linkedin.com\/company\/flickerbox\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The future of Fintech: Nasdaq uses Gong to make bullish bets - Gong","description":"Stock market index Nasdaq wanted to transform its organizational effectiveness and forecasting abilities, and build a more customer-centric approach to product innovation. Using Gong, it\u2019s now creating data-driven alignment across teams, so it can consistently deliver the products and solutions its technology-first customers demand.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gong.io\/case-studies\/the-future-of-fintech-nasdaq-uses-gong-to-make-bullish-bets\/","og_locale":"en_US","og_type":"article","og_title":"The future of Fintech: Nasdaq uses Gong to make bullish bets - Gong","og_description":"Stock market index Nasdaq wanted to transform its organizational effectiveness and forecasting abilities, and build a more customer-centric approach to product innovation. Using Gong, it\u2019s now creating data-driven alignment across teams, so it can consistently deliver the products and solutions its technology-first customers demand.","og_url":"https:\/\/www.gong.io\/case-studies\/the-future-of-fintech-nasdaq-uses-gong-to-make-bullish-bets\/","og_site_name":"Gong","article_publisher":"https:\/\/www.linkedin.com\/company\/gong-io","article_modified_time":"2025-02-05T18:41:13+00:00","og_image":[{"width":900,"height":600,"url":"http:\/\/live-gong-io.pantheonsite.io\/wp-content\/uploads\/2023\/11\/1562233750408.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@flickerbox","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.gong.io\/case-studies\/the-future-of-fintech-nasdaq-uses-gong-to-make-bullish-bets\/","url":"https:\/\/www.gong.io\/case-studies\/the-future-of-fintech-nasdaq-uses-gong-to-make-bullish-bets\/","name":"The future of Fintech: Nasdaq uses Gong to make bullish bets - Gong","isPartOf":{"@id":"https:\/\/www.gong.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gong.io\/case-studies\/the-future-of-fintech-nasdaq-uses-gong-to-make-bullish-bets\/#primaryimage"},"image":{"@id":"https:\/\/www.gong.io\/case-studies\/the-future-of-fintech-nasdaq-uses-gong-to-make-bullish-bets\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/1562233750408.jpeg","datePublished":"2023-11-10T17:25:02+00:00","dateModified":"2025-02-05T18:41:13+00:00","description":"Stock market index Nasdaq wanted to transform its organizational effectiveness and forecasting abilities, and build a more customer-centric approach to product innovation. Using Gong, it\u2019s now creating data-driven alignment across teams, so it can consistently deliver the products and solutions its technology-first customers demand.","breadcrumb":{"@id":"https:\/\/www.gong.io\/case-studies\/the-future-of-fintech-nasdaq-uses-gong-to-make-bullish-bets\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gong.io\/case-studies\/the-future-of-fintech-nasdaq-uses-gong-to-make-bullish-bets\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gong.io\/case-studies\/the-future-of-fintech-nasdaq-uses-gong-to-make-bullish-bets\/#primaryimage","url":"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/1562233750408.jpeg","contentUrl":"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/1562233750408.jpeg","width":900,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.gong.io\/case-studies\/the-future-of-fintech-nasdaq-uses-gong-to-make-bullish-bets\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gong.io\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/www.gong.io\/case-studies\/"},{"@type":"ListItem","position":3,"name":"The future of Fintech: Nasdaq uses Gong to make bullish bets"}]},{"@type":"WebSite","@id":"https:\/\/www.gong.io\/#website","url":"https:\/\/www.gong.io\/","name":"Gong","description":"Revenue Intelligence Platform","publisher":{"@id":"https:\/\/www.gong.io\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gong.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.gong.io\/#organization","name":"Gong","url":"https:\/\/www.gong.io\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gong.io\/#\/schema\/logo\/image\/","url":"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/02\/gong-logo.png","contentUrl":"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/02\/gong-logo.png","width":513,"height":512,"caption":"Gong"},"image":{"@id":"https:\/\/www.gong.io\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/flickerbox\/","https:\/\/x.com\/flickerbox","https:\/\/instagram.com\/flickerboxinc\/","https:\/\/linkedin.com\/company\/flickerbox"]}]}},"permalink":"https:\/\/www.gong.io\/case-studies\/the-future-of-fintech-nasdaq-uses-gong-to-make-bullish-bets\/","fields":{"logo":{"ID":44920,"id":44920,"title":"Screenshot_2023-11-10_at_9.24.30_AM-removebg-preview","filename":"Screenshot_2023-11-10_at_9.24.30_AM-removebg-preview.png","filesize":8642,"url":"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/Screenshot_2023-11-10_at_9.24.30_AM-removebg-preview.png","link":"https:\/\/www.gong.io\/case-studies\/the-future-of-fintech-nasdaq-uses-gong-to-make-bullish-bets\/screenshot_2023-11-10_at_9-24-30_am-removebg-preview\/","alt":"","author":"134","description":"","caption":"","name":"screenshot_2023-11-10_at_9-24-30_am-removebg-preview","status":"inherit","uploaded_to":44915,"date":"2023-11-10 17:24:50","modified":"2023-11-10 17:24:50","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.gong.io\/wp-includes\/images\/media\/default.png","width":812,"height":280,"sizes":{"thumbnail":"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/Screenshot_2023-11-10_at_9.24.30_AM-removebg-preview-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/Screenshot_2023-11-10_at_9.24.30_AM-removebg-preview-300x103.png","medium-width":300,"medium-height":103,"medium_large":"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/Screenshot_2023-11-10_at_9.24.30_AM-removebg-preview-768x265.png","medium_large-width":768,"medium_large-height":265,"large":"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/Screenshot_2023-11-10_at_9.24.30_AM-removebg-preview.png","large-width":812,"large-height":280,"1536x1536":"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/Screenshot_2023-11-10_at_9.24.30_AM-removebg-preview.png","1536x1536-width":812,"1536x1536-height":280,"2048x2048":"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/Screenshot_2023-11-10_at_9.24.30_AM-removebg-preview.png","2048x2048-width":812,"2048x2048-height":280,"guide-featured-image":"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/Screenshot_2023-11-10_at_9.24.30_AM-removebg-preview-520x200.png","guide-featured-image-width":520,"guide-featured-image-height":200,"sales-featured-image":"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/Screenshot_2023-11-10_at_9.24.30_AM-removebg-preview-520x200.png","sales-featured-image-width":520,"sales-featured-image-height":200,"lab-featured-image":"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/Screenshot_2023-11-10_at_9.24.30_AM-removebg-preview-520x200.png","lab-featured-image-width":520,"lab-featured-image-height":200,"webinar-featured-image":"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/Screenshot_2023-11-10_at_9.24.30_AM-removebg-preview-520x200.png","webinar-featured-image-width":520,"webinar-featured-image-height":200,"podcast-featured-image":"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/Screenshot_2023-11-10_at_9.24.30_AM-removebg-preview-520x200.png","podcast-featured-image-width":520,"podcast-featured-image-height":200,"edge-featured-image":"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/Screenshot_2023-11-10_at_9.24.30_AM-removebg-preview-520x200.png","edge-featured-image-width":520,"edge-featured-image-height":200,"press-featured-image":"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/Screenshot_2023-11-10_at_9.24.30_AM-removebg-preview-520x200.png","press-featured-image-width":520,"press-featured-image-height":200,"case-study-featured-image":"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/Screenshot_2023-11-10_at_9.24.30_AM-removebg-preview-520x200.png","case-study-featured-image-width":520,"case-study-featured-image-height":200}},"tile_hover":null,"quote":null,"factoids":false},"featured_image":"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/11\/1562233750408.jpeg","taxonomy_terms":{"category":[],"patterns-cs-company-size":[7],"patterns-cs-use-case":[15,28],"patterns-cs-region":[147],"patterns-cs-industry":[201]},"_links":{"self":[{"href":"https:\/\/www.gong.io\/wp-json\/wp\/v2\/case-studies\/44915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gong.io\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.gong.io\/wp-json\/wp\/v2\/types\/patterns-case-study"}],"version-history":[{"count":5,"href":"https:\/\/www.gong.io\/wp-json\/wp\/v2\/case-studies\/44915\/revisions"}],"predecessor-version":[{"id":58504,"href":"https:\/\/www.gong.io\/wp-json\/wp\/v2\/case-studies\/44915\/revisions\/58504"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gong.io\/wp-json\/wp\/v2\/media\/44917"}],"wp:attachment":[{"href":"https:\/\/www.gong.io\/wp-json\/wp\/v2\/media?parent=44915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gong.io\/wp-json\/wp\/v2\/categories?post=44915"},{"taxonomy":"patterns-cs-company-size","embeddable":true,"href":"https:\/\/www.gong.io\/wp-json\/wp\/v2\/patterns-cs-company-size?post=44915"},{"taxonomy":"patterns-cs-use-case","embeddable":true,"href":"https:\/\/www.gong.io\/wp-json\/wp\/v2\/patterns-cs-use-case?post=44915"},{"taxonomy":"patterns-cs-region","embeddable":true,"href":"https:\/\/www.gong.io\/wp-json\/wp\/v2\/patterns-cs-region?post=44915"},{"taxonomy":"patterns-cs-industry","embeddable":true,"href":"https:\/\/www.gong.io\/wp-json\/wp\/v2\/patterns-cs-industry?post=44915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}