{"id":49984,"date":"2024-04-22T10:53:33","date_gmt":"2024-04-22T17:53:33","guid":{"rendered":"https:\/\/www.gong.io\/?post_type=patterns-case-study&#038;p=49984"},"modified":"2025-02-05T10:36:45","modified_gmt":"2025-02-05T18:36:45","slug":"how-bluegraces-reps-got-an-88-lift-in-reply-rates-using-gong-engage","status":"publish","type":"patterns-case-study","link":"https:\/\/www.gong.io\/case-studies\/how-bluegraces-reps-got-an-88-lift-in-reply-rates-using-gong-engage\/","title":{"rendered":"How BlueGrace&#8217;s reps got an 88% lift in reply rates using Gong Engage"},"content":{"rendered":"<block-case-study-hero class=\"Block CaseStudyHeroBlock\" block-id=\"b26f5d\" data-block=\"b26f5d\">\n\n<div class=\"Block-wrap CaseStudyHeroBlock-wrap\" slot=\"content\">\n<div class=\"Block-content CaseStudyHeroBlock-content\">\n<block-case-study-hero-title class=\"Block CaseStudyHeroTitleBlock\" block-id=\"f31190\" data-block=\"f31190\">\n\n<div class=\"Block-inner CaseStudyHeroTitleBlock-inner\" slot=\"content\">\n<h1 class=\"h3 font-inter Block-header CaseStudyHeroTitleBlock-header\"><\/h1>\n<\/div>\n<\/block-case-study-hero-title>\n\n<block-case-study-hero-content class=\"Block CaseStudyHeroContentBlock text-center--mobile font-inter\" block-id=\"da023f\" data-block=\"da023f\">\n\n<div class=\"Block-inner CaseStudyHeroContentBlock-inner\" slot=\"content\">\n<div class=\"Block-content CaseStudyHeroContentBlock-content\">\n<block-factoids class=\"Block FactoidsBlock align-center is-factoidsCountHorizontal has-3\" style=\"max-width:1240px;--block-columns:3\" block-id=\"a66272\" data-block=\"a66272\">\n\n<div class=\"Block-inner FactoidsBlock-inner\" slot=\"content\">\n<div class=\"Block-content FactoidsBlock-content\">\n<block-factoid class=\"Block FactoidBlock mb-xSmall mt-none\" block-id=\"f97b45\" data-block=\"f97b45\">\n\n<div class=\"Block-inner FactoidBlock-inner\" slot=\"content\">\n<div class=\"color-inherit Block-statistic FactoidBlock-statistic\">88%<\/div>\n<div class=\"Block-subtitle FactoidBlock-subtitle\">Increase in reply rates<\/div>\n<\/div>\n<\/block-factoid>\n\n<block-factoid class=\"Block FactoidBlock mb-xSmall mt-none\" block-id=\"c323a3\" data-block=\"c323a3\">\n\n<div class=\"Block-inner FactoidBlock-inner\" slot=\"content\">\n<div class=\"color-inherit Block-statistic FactoidBlock-statistic\">52%<\/div>\n<div class=\"Block-subtitle FactoidBlock-subtitle\">Increase in calls and email execution<\/div>\n<\/div>\n<\/block-factoid>\n\n\n<\/div>\n<\/div>\n<\/block-factoids>\n\n<block-title class=\"Block TitleBlock color-violet is-h6\" style=\"max-width:1240px;--block-icon-size:32px\" block-id=\"ae0cc9\" data-block=\"ae0cc9\">\n\n<div class=\"Block-inner TitleBlock-inner\" slot=\"content\">\n<div class=\"ratio-1x1 Block-icon TitleBlock-icon\"><\/div>\n\n\n<h2 class=\"my-0 h6 font-inter Block-title TitleBlock-title\">The Challenge<\/h2>\n<\/div>\n<\/block-title>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nBlueGrace needed to boost its pipeline and conversion rates in a competitive market. When &#8220;spray-and-pray&#8221; outreach tactics didn&#8217;t work, they turned to Gong Engage \u2014 a full-cycle sales engagement solution \u2014 to fully transform their sales engagement workflows and improve coaching.\n<\/p>\n\n<block-title class=\"Block TitleBlock color-violet is-h6\" style=\"max-width:1240px;--block-icon-size:32px\" block-id=\"d00eb5\" data-block=\"d00eb5\">\n\n<div class=\"Block-inner TitleBlock-inner\" slot=\"content\">\n<div class=\"ratio-1x1 Block-icon TitleBlock-icon\"><\/div>\n\n\n<h2 class=\"my-0 h6 font-inter Block-title TitleBlock-title\">The Outcome<\/h2>\n<\/div>\n<\/block-title>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nBlueGrace sellers now use Engage to create higher-quality outreach that gets 88% more responses. Engage&#8217;s workflow efficiency gains and AI-backed, prioritized to-do lists help those same reps execute 52% more calls and emails, and touch 49% more accounts.\n<\/p>\n\n\n<\/div>\n<\/div>\n<\/block-case-study-hero-content>\n\n<block-case-study-hero-facts class=\"Block CaseStudyHeroFactsBlock\" block-id=\"dd9e5e\" data-block=\"dd9e5e\">\n\n<div class=\"Block-inner CaseStudyHeroFactsBlock-inner\" slot=\"content\">\n<div class=\"Block-factImageGroup CaseStudyHeroFactsBlock-factImageGroup\"><div class=\"Block-image CaseStudyHeroFactsBlock-image\">\n<img decoding=\"async\" src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2024\/04\/careers-tampa-valueswall-2-2021.jpg\" class=\"thumbnail\">\n\n<!-- make sure we have a logo -->\n\n\t<img decoding=\"async\" src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2024\/04\/BLUE-0002_Logo_WHT-1024x258-1.png\" class=\"logo\" alt=\"\">\n\n\n\n<\/div>\n<a href=\"https:\/\/youtu.be\/ZKZl2-A2Yt8\" target=\"_blank\" rel=\"noopener\" class=\"Block-factLink CaseStudyHeroFactsBlock-factLink\"><\/a><\/div>\n\n<div class=\"Block-info CaseStudyHeroFactsBlock-info\"><div><p class=\"Kicker color-lavender Block-label CaseStudyHeroFactsBlock-label\">headquarters<\/p>\n<p class=\"Block-description CaseStudyHeroFactsBlock-description\">Riverview, FL<\/p><\/div>\n<div><p class=\"Kicker color-lavender Block-label CaseStudyHeroFactsBlock-label\">Founded<\/p>\n<p class=\"Block-description CaseStudyHeroFactsBlock-description\">2009<\/p><\/div>\n<div><p class=\"Kicker color-lavender Block-label CaseStudyHeroFactsBlock-label\">Company size<\/p>\n<p class=\"Block-description CaseStudyHeroFactsBlock-description\">700+<\/p><\/div>\n<div><p class=\"Kicker color-lavender Block-label CaseStudyHeroFactsBlock-label\">industry<\/p>\n<p class=\"Block-description CaseStudyHeroFactsBlock-description\">Transportation &amp; Storage<\/p><\/div><\/div>\n<\/div>\n<\/block-case-study-hero-facts>\n\n\n<\/div>\n<\/div>\n<\/block-case-study-hero>\n\n\n\n<block-case-study-content class=\"Block CaseStudyContentBlock pt-large pb-large pb-small--mobile pt-small--mobile\" block-id=\"cceb29\" data-block=\"cceb29\">\n\n<div class=\"Block-wrap CaseStudyContentBlock-wrap\" slot=\"content\">\n<div class=\"Block-content CaseStudyContentBlock-content\">\n<block-embed class=\"Block EmbedBlock mb-small mt-none has-ratio\" style=\"max-width:1240px;--block-ratio-height:281;--block-ratio-width:500\" block-id=\"a05913\" data-block=\"a05913\">\n\n<div class=\"Block-inner EmbedBlock-inner\" slot=\"content\">\n<figure class=\"alignleft wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How BlueGrace&#039;s Reps Got an 88% Lift in Reply Rates Using Gong Engage\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZKZl2-A2Yt8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/block-embed>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nSelf-driving vehicles aren\u2019t the only groundbreaking innovation happening in the transportation space. Something astounding happened this past year at BlueGrace Logistics, a logistics technology, freight management, and customized transportation management company with more than 10,000 customers across the United States.\u00a0\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\n<strong>BlueGrace Logistics used Gong Engage to transform their selling motions and boost pipeline flowthrough and conversion rates.<\/strong> The increase they received in outreach reply rates was outstanding:\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\n&#8220;<em>Since we launched Gong Engage, our outreach response rates have increased from 16% to 30%. <\/em><strong><em>That\u2019s an 88% boost.<\/em><\/strong>&#8221; \u2014Bryce Williford, SVP of Sales, BlueGrace Logistics\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nIt was exactly what BlueGrace needed, but couldn\u2019t achieve without the right sales engagement solution.\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nBefore Engage, BlueGrace\u2019s full-cycle sellers worked in legacy tools that forced them into disjointed sales engagement workflows. Critically, the workflows didn\u2019t support the personalization that\u2019s essential to winning deals in this sector. Sellers wasted time on admin tasks and tool switching, and struggled to prioritize revenue-generating activities. Despite their efforts, they ran low-quality engagement and got poor response rates.\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nMaking matters worse, BlueGrace\u2019s sales leaders had limited visibility into their sellers\u2019 onboarding and performance, so coaching was a guessing game. That opaqueness was only compounded by siloed teams and fragmented data, making it so sales leaders couldn\u2019t access the analytics they needed to run day-to-day operations or make critical business decisions.&nbsp;\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nBlueGrace\u2019s sales engagement system was <em>broken<\/em>\u2026 until they consolidated their people, data, and workflows in one unified platform: Gong.\n<\/p>\n\n<block-title class=\"Block TitleBlock is-h2\" style=\"max-width:1240px;--block-icon-size:32px\" block-id=\"da01dc\" data-block=\"da01dc\">\n\n<div class=\"Block-inner TitleBlock-inner\" slot=\"content\">\n<div class=\"ratio-1x1 Block-icon TitleBlock-icon\"><\/div>\n\n\n<h2 class=\"my-0 h2 Block-title TitleBlock-title\">Streamlined workflows enable 88% more replies<\/h2>\n<\/div>\n<\/block-title>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nBryce Williford, SVP of Sales at BlueGrace, was ready to eliminate the often-used but rarely effective \u201cspray-and-pray\u201d tactics that were a mainstay on his team. It was time to shift from <em>quantity<\/em> to <em>quality<\/em> engagement. That meant leaving the team\u2019s legacy tools behind. <strong>Today, his full-cycle reps manage their entire lead-to-close sales process in Gong.<\/strong>\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\n\u201c<em>We live in Gong. It\u2019s our sales team\u2019s primary solution for their day-to-day work. All our outreach, daily planning, Scorecards, metrics, and performance management happens in Gong.<\/em>\u201d \u2014 Bryce Williford, SVP of Sales, BlueGrace Logistics\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nBryce\u2019s teams now use streamlined flows for activities, events, and key industries, all of which include email templates and phone scripts that can be personalized. The workflow is more efficient and the customer journey is tailored and cohesive from first touch to close.&nbsp;\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\n<strong>These workflow improvements moved BlueGrace\u2019s reply rates by 88% (from 16% to 30%).&nbsp;<\/strong>\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nThe sales (and revenue) teams see their Salesforce data in Gong\u2019s \u201cDeals\u201d board, which helps with precise pipeline management. Everyone updates their opportunities and revenue predictions directly in Gong, so there\u2019s no platform switching. This gives BlueGrace\u2019s customers a smooth, high-quality experience that helps close more deals.\n<\/p>\n\n<block-title class=\"Block TitleBlock is-h2\" style=\"max-width:1240px;--block-icon-size:32px\" block-id=\"aa7b09\" data-block=\"aa7b09\">\n\n<div class=\"Block-inner TitleBlock-inner\" slot=\"content\">\n<div class=\"ratio-1x1 Block-icon TitleBlock-icon\"><\/div>\n\n\n<h2 class=\"my-0 h2 Block-title TitleBlock-title\">Improved productivity drives 52% more actions and 49% more accounts touched<\/h2>\n<\/div>\n<\/block-title>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nToday, Bryce\u2019s sellers spend more time <em>selling<\/em>. (Good thing too: According to Forrester, sales reps usually spend 77% of their time on non-selling activities.)&nbsp;\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\n<strong>Since adopting Engage, BlueGrace sellers execute 52% more sales calls and emails, and touch 49% more accounts<\/strong>.&nbsp;\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nHow are they achieving such outstanding results? With help from Gong\u2019s proprietary AI models.\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nGong\u2019s AI-powered workflows help users save time while staying up to date on their key deal activities. With generated call summaries and prioritized daily to-do lists, for example, sellers spend less time on administrative tasks and more time making calls and sending personalized emails.\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nWith Gong\u2019s full visibility into the highlights and next best steps in each account, sales leaders have the insights they need to coach their teams to more closed-won deals. Plus, leaders can quickly review call summaries and key performance metrics for any individual or deal. They\u2019re covering more accounts than ever before, and getting great results.\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\n\u201c<em>Our recent class of new hires is getting 2x the expected revenue productivity, even in a challenging market. And we\u2019re continuing to hire, which not a lot of companies can say right now. <\/em><strong><em>The only thing I can attribute that to is Gong.<\/em><\/strong><strong>\u201d <\/strong>\u2014Bryce Williford, SVP of Sales, BlueGrace Logistics\n<\/p>\n\n<block-title class=\"Block TitleBlock is-h2\" style=\"max-width:1240px;--block-icon-size:32px\" block-id=\"fc295e\" data-block=\"fc295e\">\n\n<div class=\"Block-inner TitleBlock-inner\" slot=\"content\">\n<div class=\"ratio-1x1 Block-icon TitleBlock-icon\"><\/div>\n\n\n<h2 class=\"my-0 h2 Block-title TitleBlock-title\">A single source of truth unifies the entire team<\/h2>\n<\/div>\n<\/block-title>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nThe distributed nature of BlueGrace\u2019s workforce previously made it hard to confirm that every team was using the same data. That\u2019s not an issue anymore. Since Bryce brought his nine geographically dispersed teams and their data into a unified platform, everyone \u2014 from the frontlines to executives \u2014 is on the same page about pipeline health. They all have access to a single source of truth that provides them with the complete context of their customers\u2019 and prospects\u2019 accounts. That includes all of BlueGrace\u2019s interactions and past actions with each account.\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nHistorically, Bryce\u2019s teams struggled to get good front-end data about their sales activities. This made performance management and pipeline predictability very difficult, as everything was based on anecdotal or self-reported information. Now, BlueGrace\u2019s sales teams have coachable insights at their fingertips. As Bryce says, \u201c<em>Gong has become our single source of truth for performance management<\/em>.\u201d\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nHaving everyone in one platform also means Bryce can build flows for sales teams or pursuit groups, with leaders in different departments and locations contributing to those flows.&nbsp;\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\n\u201c<em>That&#8217;s been critical. As we scale our sales team in multiple locations, we need a place to collaborate. Gong is <\/em><strong><em>the<\/em><\/strong><em> community for my sales teams. We can be anywhere in the world and still be part of that community.<\/em>\u201d \u2014Bryce Williford, SVP of Sales, BlueGrace Logistics\n<\/p>\n\n<block-title class=\"Block TitleBlock is-h2\" style=\"max-width:1240px;--block-icon-size:32px\" block-id=\"e6e90c\" data-block=\"e6e90c\">\n\n<div class=\"Block-inner TitleBlock-inner\" slot=\"content\">\n<div class=\"ratio-1x1 Block-icon TitleBlock-icon\"><\/div>\n\n\n<h2 class=\"my-0 h2 Block-title TitleBlock-title\">BlueGrace relies on Gong in a challenging market<\/h2>\n<\/div>\n<\/block-title>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nBlueGrace has had so much success transforming their workflows and coaching with Engage that, even in the current market, they\u2019re growing their business and hiring new reps. With an 88% lift in reply rates, they understandably need more sellers in their roster! In fact, they now use Gong as an incentive in their sales rep recruiting campaigns.\n<\/p>\n\n<p class=\"font-normal is-normalSize\" style=\"max-width:1240px\">\n\nBryce even plans to build his upcoming sales KPI processes entirely on the platform. As he says, \u201c<em>The success is evident from at all levels of our organization, from the CEO down to our entry-level sales reps. We wouldn&#8217;t have the success we&#8217;re having today \u2014 in a very challenging market \u2014 if it wasn&#8217;t for our partnership with Gong.<\/em>&#8221;\n<\/p>\n\n\n<\/div><div class=\"Block-cta CaseStudyContentBlock-cta\"><a class=\"Button\" href=\"\/case-studies\/\">Back to All Stories<\/a><\/div>\n<div class=\"Block-requestDemo CaseStudyContentBlock-requestDemo\"><div class=\"tile text-center\">\n\t<h3>Have questions or want a custom demo?<\/h3>\n\n\t<p>We&#8217;re here to help! Click the button below and we&#8217;ll be in touch.<\/p>\n\n\t<a href=\"#popup_26714\" class=\"Button is-yellow is-default\">Request demo<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/block-case-study-content>\n\n\n\n<block-case-study-footer class=\"Block CaseStudyFooterBlock\" block-id=\"f32d34\" data-block=\"f32d34\">\n\n<div class=\"Block-wrap CaseStudyFooterBlock-wrap\" slot=\"content\">\n<div class=\"Block-content CaseStudyFooterBlock-content\">\n<block-case-study-footer-title class=\"Block CaseStudyFooterTitleBlock\" block-id=\"f044b3\" data-block=\"f044b3\">\n\n<div class=\"Block-inner CaseStudyFooterTitleBlock-inner\" slot=\"content\">\n<div class=\"h2 text-center Block-title CaseStudyFooterTitleBlock-title\">Keep exploring stories like this one<\/div>\n<\/div>\n<\/block-case-study-footer-title>\n\n<block-related-case-studies :equalize-heights='[\".RelatedCaseStudiesBlock-content &#62; .Block &#62; .Block-inner &#62; .PostBlock-post article\"]' class=\"Block RelatedCaseStudiesBlock\" 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Initiatives<\/a><\/li>\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-region\/north-america\/\">North America<\/a><\/li>\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-industry\/software\/\">Software<\/a><\/li>\n\n<\/ul>\n\n\n\t\t<div class=\"CaseStudyTeaser-icon Teaser-icon\"><\/div>\n\n\t<\/div>\n\n<\/article>\n<\/div>\n<\/div>\n<\/block-post>\n\n<block-post class=\"Block PostBlock\" block-id=\"c8ccfb\" data-block=\"c8ccfb\">\n\n<div class=\"Block-inner PostBlock-inner\" slot=\"content\">\n<div class=\"Block-post PostBlock-post\"><article id=\"post-28657\" class=\"CaseStudyTeaser Teaser post-28657 patterns-case-study type-patterns-case-study status-publish has-post-thumbnail hentry patterns-cs-company-size-enterprise patterns-cs-use-case-coaching patterns-cs-use-case-deal-execution patterns-cs-use-case-strategic-initiatives patterns-cs-region-north-america patterns-cs-industry-software\">\n\n    <a class=\"CaseStudyTeaser-link Teaser-link\" href=\"https:\/\/www.gong.io\/case-studies\/how-gong-helped-docebo-become-an-efficient-revenue-team\/\" rel=\"bookmark\"><\/a>\n\n    <div class=\"CaseStudyTeaser-thumbnail Teaser-thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"616\" src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/01\/docebo-office.webp\" class=\"image-cover wp-post-image\" alt=\"\" srcset=\"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/01\/docebo-office.webp 1000w, https:\/\/www.gong.io\/wp-content\/uploads\/2023\/01\/docebo-office-300x185.webp 300w, https:\/\/www.gong.io\/wp-content\/uploads\/2023\/01\/docebo-office-768x473.webp 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t<div class=\"CaseStudyTeaser-logo Teaser-logo\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/01\/logo-docebo.png\">\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"CaseStudyTeaser-content Teaser-content\">\n\n\t\t<header class=\"CaseStudyTeaser-header Teaser-header\">\n\t\t\t<h3 class=\"CaseStudyTeaser-title Teaser-title\">\n\t<a href=\"https:\/\/www.gong.io\/case-studies\/how-gong-helped-docebo-become-an-efficient-revenue-team\/\" rel=\"bookmark\">\n\t\tHow Gong helped Docebo become an efficient revenue team\t<\/a>\n<\/h3>\n\t\t<\/header>\n\n\t\t<ul class=\"CaseStudyTeaser-terms Teaser-terms\">\n\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-company-size\/enterprise\/\">Enterprise<\/a><\/li>\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-use-case\/coaching\/\">Coaching<\/a><\/li>\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-use-case\/deal-execution\/\">Deal Execution<\/a><\/li>\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-use-case\/strategic-initiatives\/\">Strategic Initiatives<\/a><\/li>\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-region\/north-america\/\">North America<\/a><\/li>\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-industry\/software\/\">Software<\/a><\/li>\n\n<\/ul>\n\n\n\t\t<div class=\"CaseStudyTeaser-icon Teaser-icon\"><\/div>\n\n\t<\/div>\n\n<\/article>\n<\/div>\n<\/div>\n<\/block-post>\n\n<block-post class=\"Block PostBlock\" block-id=\"d2ee90\" data-block=\"d2ee90\">\n\n<div class=\"Block-inner PostBlock-inner\" slot=\"content\">\n<div class=\"Block-post PostBlock-post\"><article id=\"post-27750\" class=\"CaseStudyTeaser Teaser post-27750 patterns-case-study type-patterns-case-study status-publish has-post-thumbnail hentry patterns-cs-company-size-small-business patterns-cs-use-case-coaching patterns-cs-use-case-deal-execution patterns-cs-use-case-strategic-initiatives patterns-cs-region-north-america patterns-cs-industry-software\">\n\n    <a class=\"CaseStudyTeaser-link Teaser-link\" href=\"https:\/\/www.gong.io\/case-studies\/how-zenefits-increased-their-win-rate-using-gong\/\" rel=\"bookmark\"><\/a>\n\n    <div class=\"CaseStudyTeaser-thumbnail Teaser-thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1792\" height=\"1032\" src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/02\/resource-thumbnail-video-preview-new.webp\" class=\"image-cover wp-post-image\" alt=\"\" srcset=\"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/02\/resource-thumbnail-video-preview-new.webp 1792w, https:\/\/www.gong.io\/wp-content\/uploads\/2023\/02\/resource-thumbnail-video-preview-new-300x173.webp 300w, https:\/\/www.gong.io\/wp-content\/uploads\/2023\/02\/resource-thumbnail-video-preview-new-1024x590.webp 1024w, https:\/\/www.gong.io\/wp-content\/uploads\/2023\/02\/resource-thumbnail-video-preview-new-768x442.webp 768w, https:\/\/www.gong.io\/wp-content\/uploads\/2023\/02\/resource-thumbnail-video-preview-new-1536x885.webp 1536w\" sizes=\"auto, (max-width: 1792px) 100vw, 1792px\" \/>\t\t\t\t<div class=\"CaseStudyTeaser-logo Teaser-logo\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.gong.io\/wp-content\/uploads\/2023\/02\/resource-thumbnail-c7a386-1.webp\">\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"CaseStudyTeaser-content Teaser-content\">\n\n\t\t<header class=\"CaseStudyTeaser-header Teaser-header\">\n\t\t\t<h3 class=\"CaseStudyTeaser-title Teaser-title\">\n\t<a href=\"https:\/\/www.gong.io\/case-studies\/how-zenefits-increased-their-win-rate-using-gong\/\" rel=\"bookmark\">\n\t\tHow Zenefits increased their win rate by 3-5x using Gong\t<\/a>\n<\/h3>\n\t\t<\/header>\n\n\t\t<ul class=\"CaseStudyTeaser-terms Teaser-terms\">\n\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-company-size\/small-business\/\">Small Business<\/a><\/li>\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-use-case\/coaching\/\">Coaching<\/a><\/li>\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-use-case\/deal-execution\/\">Deal Execution<\/a><\/li>\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-use-case\/strategic-initiatives\/\">Strategic Initiatives<\/a><\/li>\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-region\/north-america\/\">North America<\/a><\/li>\n<li><a href=\"https:\/\/www.gong.io\/patterns-cs-industry\/software\/\">Software<\/a><\/li>\n\n<\/ul>\n\n\n\t\t<div class=\"CaseStudyTeaser-icon Teaser-icon\"><\/div>\n\n\t<\/div>\n\n<\/article>\n<\/div>\n<\/div>\n<\/block-post>\n\n\n<\/div>\n<\/div>\n<\/block-related-case-studies>\n\n\n<\/div>\n<\/div>\n<\/block-case-study-footer>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":49992,"parent":0,"template":"","categories":[],"patterns-cs-company-size":[],"patterns-cs-use-case":[15,28],"patterns-cs-region":[132],"patterns-cs-industry":[36],"class_list":["post-49984","patterns-case-study","type-patterns-case-study","status-publish","has-post-thumbnail","hentry","patterns-cs-use-case-coaching","patterns-cs-use-case-deal-execution","patterns-cs-region-north-america","patterns-cs-industry-business-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How BlueGrace&#039;s reps got an 88% lift in reply rates using Gong Engage - Gong<\/title>\n<meta name=\"description\" content=\"BlueGrace sellers 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