{"id":55692,"date":"2024-10-01T09:40:03","date_gmt":"2024-10-01T16:40:03","guid":{"rendered":"https:\/\/www.gong.io\/?post_type=patterns-case-study&p=55692"},"modified":"2025-02-05T10:33:47","modified_gmt":"2025-02-05T18:33:47","slug":"verse-ai-drives-76-revenue-growth-and-25-more-accurate-forecasting-with-gong","status":"publish","type":"patterns-case-study","link":"https:\/\/www.gong.io\/case-studies\/verse-ai-drives-76-revenue-growth-and-25-more-accurate-forecasting-with-gong\/","title":{"rendered":"Verse.ai drives 76% revenue growth and 25% more accurate forecasting with Gong"},"content":{"rendered":"\n\n
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76%<\/div>\n
increase in revenue from closed-won deals<\/div>\n<\/div>\n<\/block-factoid>\n\n\n\n
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25%<\/div>\n
greater forecast accuracy<\/div>\n<\/div>\n<\/block-factoid>\n\n\n<\/div>\n<\/div>\n<\/block-factoids>\n\n\n\n
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The challenge<\/h2>\n<\/div>\n<\/block-title>\n\n

\n\nPrior to using Gong, Verse.ai relied on a suite of solutions, which offered the revenue organization limited visibility into their sales pipeline and customer engagement. This hindered the company’s growth as well as its ability to achieve financial predictability.\n<\/p>\n\n\n\n

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The outcome<\/h2>\n<\/div>\n<\/block-title>\n\n

\n\nAfter evaluating multiple platforms, it became clear that Gong’s Revenue Intelligence Platform was the ultimate solution to Verse’s challenges. They now have 25 percent greater forecast accuracy thanks to improved visibility into their pipeline, customer interactions, and other critical business metrics \u2014 and they’ve improved their revenue by a whopping 76 percent.\n<\/p>\n\n\n<\/div>\n<\/div>\n<\/block-case-study-hero-content>\n\n\n\n

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Headquarters<\/p>\n

San Diego, CA<\/p><\/div>\n

founded<\/p>\n

2013<\/p><\/div>\n

company size<\/p>\n

70+<\/p><\/div>\n

industry<\/p>\n

Technology, Information and Internet<\/p><\/div><\/div>\n<\/div>\n<\/block-case-study-hero-facts>\n\n\n<\/div>\n<\/div>\n<\/block-case-study-hero>\n\n\n\n\n\n

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\n\n\u201cThe things that keep me up at night aren\u2019t the things I know,\u201d says Damien Swendsen, SVP of Revenue at Verse.ai. \u201cWith <\/strong>Gong<\/strong><\/a>, I have the insights I need to run my business and sleep soundly.\u201d<\/strong>\n<\/p>\n\n

\n\nBefore consolidating on Gong, Verse\u2019s sales team struggled with the accuracy of their pipeline data and their customer engagement levels.\n<\/p>\n\n

\n\nAnd Verse knows a thing or two about customer engagement. The company\u2019s platform allows its clients to stand out in a crowded marketplace by transforming their customer interactions using AI-powered conversations.\n<\/p>\n\n

\n\nWhen Verse embarked on a journey to boost their own sales efficiency and profitability, they focused on downsizing to one<\/em> solution that could offer deep insights, seamless integration, and actionable recommendations. After churning off several other platforms, consolidating onto Gong\u2019s Revenue Intelligence Platform was the ultimate solution to Verse\u2019s challenges.\n<\/p>\n\n\n\n

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Consolidating on Gong led to a 76% boost in revenue<\/h2>\n<\/div>\n<\/block-title>\n\n

\n\nThe entire Verse go-to-market team uses Gong to capture signals, track engagement, and get actionable recommendations based on powerful insights. Automation has taken the guesswork out of the sales process so reps can focus on closing deals.\n<\/p>\n\n

\n\nThe introduction of Gong Engage<\/a> further amplified Verse\u2019s productivity by enabling reps to easily compose personalized emails at scale in a fraction of the time it used to take. With 100 percent of AEs\u2019 emails now sent through Engage, the sales team experienced a noticeable improvement in its sales velocity, allowing them to handle more interactions with prospects and reducing the time to close. The team expanded their top-of-funnel activity while using fewer resources and achieved a 76 percent boost in their revenue.<\/strong>\n<\/p>\n\n

\n\nBeyond increasing its sales activity, the revenue org brought consistency into its customer interactions across the team by using Gong\u2019s Scorecards and call recordings. New hires can ramp up faster, and every interaction is aligned with Verse\u2019s messaging. This leads to better decision-making, earlier identification of deal risks, and more effective sales strategies. The result is an increased sales velocity, shorter sales cycles, and a drastic reduction in time spent on non-selling activities.\n<\/p>\n\n

\n\n\u201cOur teams have been able to significantly increase the volume of interactions they have with prospects and customers, leading to a 76 percent increase in revenue.” <\/em><\/strong>\u2014Damien Swendsen, SVP of Revenue at Verse.ai<\/strong>\n<\/p>\n\n\n\n

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Sales team achieves 25% greater forecast accuracy<\/h2>\n<\/div>\n<\/block-title>\n\n

\n\nBefore Gong, Verse relied on spreadsheets and CRM data for its forecasting, but both quickly became outdated and were prone to human error. Gong\u2019s Salesforce integration<\/a> offered the team a new level of data accuracy and transparency, which led to a 25 percent increase in the team\u2019s forecast accuracy.\n<\/p>\n\n

\n\nThey can now have more strategic conversations about deals in the pipeline and know where to focus.\u201cI’m a visual learner,\u201d Damien says. \u201cIf I’m having a 1:1 review with a director of sales or an AE, I can easily see in Gong when someone last spoke to a client or prospect.\u201d\n<\/p>\n\n

\n\nGong\u2019s data-driven approach ensures that Verse focuses on the deals that are most likely to close. Rather than being overwhelmed by the sheer volume of leads, they can prioritize quality<\/em> over quantity<\/em>. \u201cEveryone wants higher volume, but it\u2019s critical to maintain quality,\u201d Damien says. \u201cGong allows us to increase both the velocity<\/em> and volume<\/em> of deals while ensuring quality isn\u2019t sacrificed.\u201d\n<\/p>\n\n

\n\n\u201cNo other platform has the full complement of functionality and the ease of use that Gong offers.\u201d <\/em><\/strong>\u2014Damien Swendsen, SVP of Revenue at Verse.ai<\/strong>\n<\/p>\n\n\n\n

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Driving velocity and growth across the entire go-to-market team<\/h2>\n<\/div>\n<\/block-title>\n\n

\n\nOne of the biggest shifts since adopting Gong has been the improved alignment and collaboration among Verse\u2019s sales, marketing, and customer success teams. With Gong, it\u2019s much easier to ensure seamless handoffs so revenue team members have all the relevant information and context they need. This has resulted in improved customer sentiment, along with more frequent upselling and cross-selling opportunities for Verse.\n<\/p>\n\n

\n\n\u201cFor me, it’s really about having the insights, the data visibility, and the training for my team \u2014 and being able to access the data without asking the sales team how deals are performing,\u201d says Julie Smutko, Director of Demand Generation at Verse.ai. \u201cI can watch the entire journey, from when leads come into our system to interactions with sales and beyond.\u201d\n<\/p>\n\n

\n\nJust like the sales team does, the marketing team now also leverages Gong\u2019s insights to refine their content and campaigns. Rather than relying on intuition, they base their strategies on highly accurate customer interaction data. \u201cIt\u2019s really important for us to gain insight from our data and understand what resonates with prospects and customers,\u201d Julie adds. \u201cGong helps us direct our marketing spend toward channels and programs that deliver positive outcomes for the sales team.\u201d\n<\/p>\n\n

\n\n\u201cEveryone wants higher volume, but it\u2019s critical to maintain quality. Gong allows us to increase both the velocity and volume of deals while ensuring quality isn\u2019t sacrificed.\u201d <\/em><\/strong>\u2014Damien Swendsen, SVP of Revenue at Verse.ai<\/strong>\n<\/p>\n\n\n\n

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Faster sales cycles, more accurate forecasts, and consistent growth<\/h2>\n<\/div>\n<\/block-title>\n\n

\n\nAt Verse, Gong has proven to be much more than a sales solution. It has become a strategic partner, driving forecast accuracy and sales and marketing efficiency. The team feels Gong\u2019s influence at every stage of the sales and marketing funnel \u2014 from initial engagement to closing. With its robust analytics, seamless integrations, and AI-powered recommendations, Gong empowers Verse\u2019s teams to operate at peak efficiency.\n<\/p>\n\n

\n\nVerse\u2019s success illustrates the transformative power of revenue intelligence \u2014 even in today\u2019s competitive market. By embracing Gong, their revenue org has unlocked new levels of efficiency and growth that will drive their business forward for years to come.\n<\/p>\n\n\n\n

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